When you hit a plateau—in business or life—it can mess with your motivation. Oftentimes, it’s even more frustrating than hitting a “wall,” because that would mean there is a clear obstacle in your way and there are defined ways to get around it. With a plateau, there may not be a clear hurdle to get over or anything glaringly negative in terms of performance results. It may just be… boring.
Of course, this happens all the time in business, and many times marketing is leaned on to shoulder the burden and get out of the rut. A campaign levels off, then starts to become ineffective. Budget cuts can create a challenge and often require creativity. Senior leadership isn’t interested in what you have to say, making it easier to stay placated and say, “I guess this is fine…”
It’s anything but fine.