Bari Cener, Director of Client Services

Bari Cener, Director of Client Services

With a career history that previously traversed content creation, editorial mastery, and project management, Bari Cener’s expertise as a creative visionary and natural leader meets the ever-changing marketing demands of both B2B and B2C brands. In her role as the Director of Client Services, her team of creative directors, account managers, social media managers, and freelancers work together to execute marketing strategies that support corporate objectives and drive growth--all while maintaining a consistent brand voice. Bari earned Bachelor of Science degree from the University of Massachusetts-Amherst.

Author's Posts

Talking Shop: Another Agency Blog About Hiring An Agency

Bari Cener, Director of Client Services

Ilene and I recently attended an event that matched us with companies who had identified and expressed varying needs or holes in their marketing efforts. It was modeled against from a speed dating scenario, where we had a set amount of time to chat with each company representative and engage in a mutual exchange of “We need this” and “Here’s how we [White Space] can help.”

It was a long, full day but a good exercise in exploring different industries and corporate personalities. We also got a view of how companies perceive us, as an agency, and what that may mean to an entity that already has in-house marketing.

Read More
Topics: marketing strategy

Marketing Strategy Kick-Off: Defining Goals And Mapping Customer Journeys

Bari Cener, Director of Client Services

Very few people have the luxury of being a totally free spirit… although wouldn’t that be fun? Most of us need structure and planning to get through the day—and to be able to (hopefully) cross a ton of stuff off the always-growing to-do list.

In marketing, building structure and strategy isn’t a fully linear process (as much as we’d like that to be true). Things come up that force reassessment, redirection. That said, there are key steps that can help make creating strategy a more efficient and effective exercise.

Read More
Topics: marketing strategy

Strategy Isn’t Just An 8-Letter Word

Bari Cener, Director of Client Services

Every marketer knows that strategy is necessary for effective execution, but oftentimes we get that deer-in-the-headlights look when it’s time to get down to business. . This hesitation isn’t necessarily rooted in fear. Rather, key players become anxious thinking about all the “stuff” that accompanies the strategic process—so much so that the process gets marginalized.

Read More
Topics: marketing strategy

Employing A Prioritization Strategy That Produces Results

Bari Cener, Director of Client Services

In last week’s blog I discussed why prioritization is so important for progress and why it’s so much more than just picking your battles. There is a method to the madness.

Unfortunately, gaining a clear understanding as to why one action ranks over another is oftentimes tricky. Anyone who has felt inundated with work, life, relationships knows this firsthand. It takes a little work to determine an order of prioritization, but it can be done.

Read More
Topics: email marketing, marketing strategy

The Only Thing I Want Is Everything

Bari Cener, Director of Client Services

Death, taxes, and a 9:30 a.m. Uberconference call with Ilene every Monday through Friday--these are the certainties in my life.

I requested this call about three years ago. We had started to get busy enough where she was handling one end of the company and I was handling the other. A bad habit of skimping on communication meant, at best, gaps between the two of us. At worst, it meant holes is client interactions. So, this became our morning huddle and our time to find out what was on each other’s dockets.

Read More
Topics: email marketing

More Than Picking Battles: Why Prioritization Needs Clear Strategy

Bari Cener, Director of Client Services

I’m forced to prioritize daily—and many times throughout the day. My daily routine actually starts the night before when I put my workout clothes next to my bed (wishful thinking!). If I make the girls shower at night, that’s 10 or 15 extra minutes the next morning… so, let’s do that.

Once they’re on the bus to school, there’s no more hiding from the beastly inbox of things waiting to be addressed. Sometimes that’s not so simple to determine what comes first. The same applies to business and marketing. You know certain pieces of strategy are more pressing than others, but how do you select, definitively, the order in which they rank?

Read More
Topics: email marketing, marketing strategy

White Sweater Marketing: Optimizing The Strategic Process

Bari Cener, Director of Client Services

When asked how I define my role at White Space, I like to say that I take Ilene and Adrianne’s good thinking and strategic planning and bring it to life with our team’s tactical execution. Admittedly, I’m not particularly patient. I’ve been on mind-numbing internal phone calls where these two were debating if something was a strategy or a goal.

As badly as I want to get to the tactics, wading through the strategic process is an important step. Plotting out marketing scenarios in the beginning makes for better, more actionable decisions in the future.

Read More

The Charcuterie Board Approach To Marketing

Bari Cener, Director of Client Services

 I love a charcuterie board- those little piles of nuts and seeds, clusters of grapes and cheese cubes, and tiny jars of fig or kumquat jam. Olives, savory spreads, and spicy salamis line up like gleaming soldiers. And, the brilliant orange dried apricots, although often left uneaten, add just the right pop of color. The pistachios mingle with the raisins and the olives run into the crackers. Everything is served up on a flat wooden board, showcasing these beautiful edibles that complement each other.

Read More

The Marketing Tactic Every Control Freak Will Love

Bari Cener, Director of Client Services

We are a marketing agency of email savants. It comes with the territory of being the agency of record for a company that has superior email capabilities. I can tell you the optimal character count of the subject line on an iOS mobile device (55 characters, thank you very much). Jeannette surpasses Hubspot while coding an email that will render well in notoriously-problematic Outlook. Do not even try to stump Shina on the differences between authentication, identification, and validation because you’ll fail and be shamed.

Read More
Topics: email marketing

Selling A Burger To A Vegetarian

Bari Cener, Director of Client Services

bacon cheese burger, with all the fixings, on a white backgroundAs marketers, we talk about audience as the foundation of all marketing campaigns. Who we’re talking to, why we’re talking to them, when we’re talking to them—it all goes into the mix, not just for building an audience, but for defining and refining a target audience.

Recently, I had an epic fail.

Read More
Topics: marketing strategy

We're glad you're here.

We write about our marketing passions: building digital brands, digging deep for customer insights, tracking marketing effectiveness and ROI for better results. Ask a question, comment ... or get in touch!

Subscribe!

Whiteboard Consultation: Free Marketing Assessment and Consultation