Bari Cener, Director of Client Services

Bari Cener, Director of Client Services

With a career history that previously traversed content creation, editorial mastery, and project management, Bari Cener’s expertise as a creative visionary and natural leader meets the ever-changing marketing demands of both B2B and B2C brands. In her role as the Director of Client Services, her team of creative directors, account managers, social media managers, and freelancers work together to execute marketing strategies that support corporate objectives and drive growth--all while maintaining a consistent brand voice. Bari earned Bachelor of Science degree from the University of Massachusetts-Amherst.

Author's Posts

Employing A Prioritization Strategy That Produces Results

Bari Cener, Director of Client Services

In last week’s blog I discussed why prioritization is so important for progress and why it’s so much more than just picking your battles. There is a method to the madness.

Unfortunately, gaining a clear understanding as to why one action ranks over another is oftentimes tricky. Anyone who has felt inundated with work, life, relationships knows this firsthand. It takes a little work to determine an order of prioritization, but it can be done.

Read More
Topics: email marketing, marketing strategy

More Than Picking Battles: Why Prioritization Needs Clear Strategy

Bari Cener, Director of Client Services

I’m forced to prioritize daily—and many times throughout the day. My daily routine actually starts the night before when I put my workout clothes next to my bed (wishful thinking!). If I make the girls shower at night, that’s 10 or 15 extra minutes the next morning… so, let’s do that.

Once they’re on the bus to school, there’s no more hiding from the beastly inbox of things waiting to be addressed. Sometimes that’s not so simple to determine what comes first. The same applies to business and marketing. You know certain pieces of strategy are more pressing than others, but how do you select, definitively, the order in which they rank?

Read More
Topics: email marketing, marketing strategy

The Only Thing I Want Is Everything

Bari Cener, Director of Client Services

Death, taxes, and a 9:30 a.m. Uberconference call with Ilene every Monday through Friday--these are the certainties in my life.

I requested this call about three years ago. We had started to get busy enough where she was handling one end of the company and I was handling the other. A bad habit of skimping on communication meant, at best, gaps between the two of us. At worst, it meant holes is client interactions. So, this became our morning huddle and our time to find out what was on each other’s dockets.

Read More
Topics: email marketing

White Sweater Marketing: Optimizing The Strategic Process

Bari Cener, Director of Client Services

When asked how I define my role at White Space, I like to say that I take Ilene and Adrianne’s good thinking and strategic planning and bring it to life with our team’s tactical execution. Admittedly, I’m not particularly patient. I’ve been on mind-numbing internal phone calls where these two were debating if something was a strategy or a goal.

As badly as I want to get to the tactics, wading through the strategic process is an important step. Plotting out marketing scenarios in the beginning makes for better, more actionable decisions in the future.

Read More

The Charcuterie Board Approach To Marketing

Bari Cener, Director of Client Services

 I love a charcuterie board- those little piles of nuts and seeds, clusters of grapes and cheese cubes, and tiny jars of fig or kumquat jam. Olives, savory spreads, and spicy salamis line up like gleaming soldiers. And, the brilliant orange dried apricots, although often left uneaten, add just the right pop of color. The pistachios mingle with the raisins and the olives run into the crackers. Everything is served up on a flat wooden board, showcasing these beautiful edibles that complement each other.

Read More

The Marketing Tactic Every Control Freak Will Love

Bari Cener, Director of Client Services

We are a marketing agency of email savants. It comes with the territory of being the agency of record for a company that has superior email capabilities. I can tell you the optimal character count of the subject line on an iOS mobile device (55 characters, thank you very much). Jeannette surpasses Hubspot while coding an email that will render well in notoriously-problematic Outlook. Do not even try to stump Shina on the differences between authentication, identification, and validation because you’ll fail and be shamed.

Read More
Topics: email marketing

Selling A Burger To A Vegetarian

Bari Cener, Director of Client Services

bacon cheese burger, with all the fixings, on a white backgroundAs marketers, we talk about audience as the foundation of all marketing campaigns. Who we’re talking to, why we’re talking to them, when we’re talking to them—it all goes into the mix, not just for building an audience, but for defining and refining a target audience.

Recently, I had an epic fail.

Read More
Topics: marketing strategy

Fast, Good, And Cheap: Pick Any Two

Bari Cener, Director of Client Services

No, that’s not the headline of my Tinder profile.

Fast, good, and cheap is my wish list of every deliverable I’ve ever asked for, and will continue to ask for. Get it to me fast. Get it to me good. And don’t make me pay a lot for it.

Read More
Topics: marketing strategy

A Blueprint For Creating A High-Converting Sales Funnel

Bari Cener, Director of Client Services

The buyer journey is not a path that can be scripted. Each consumer’s experience is unique. However, your strategy to converting sales heavily influences where targets end up.

Will they wander off the conversion path or make it through each stage to ultimately become a customer?

Sales success depends on how effectively you guide consumers through the sales funnel. You can pump out creative content all day long--and even find success attracting website visitors by doing so--but if your efforts fail in navigating consumers to the next stage, your marketing will fall short of achieving optimal results.

Read More
Topics: inbound sales, marketing strategy

I Put Spanx On For This?

Bari Cener, Director of Client Services

 A few years ago when I started at White Space, a friend sent us a promising lead. A growing telecom company needed marketing strategy and execution support.  

Ilene and I had just returned from Hubspot’s annual INBOUND conference and we were pumped. The ideas were flowing as fast as our adrenaline. Our initial phone calls with this company were lengthy, lots of indications that we had what they needed, and our meetings were peppered with the appropriate amount of humor.  

Read More
Topics: marketing strategy

We're glad you're here.

We write about our marketing passions: building digital brands, digging deep for customer insights, tracking marketing effectiveness and ROI for better results. Ask a question, comment ... or get in touch!

Subscribe!

Whiteboard Consultation: Free Marketing Assessment and Consultation