--- title: White Space Marketing Group | SMB Marketing Consultants | Westchester NY | Sylvia Anderson, B2C/B2B Writer description: "Sylvia Anderson’s career as a writer has been an adventure in versatility--an advantageous history for adapting her voice to White Space’s various B2C and B2B client needs. A self-proclaimed “content chameleon,” Sylvia has dipped her toe in the pools of various genres and mediums, including screenwriting, non-fiction children's books, healthcare blogging, podcasting, copywriting, and poetry. Sylvia earned her Bachelor of Arts in English from the University of Minnesota-Morris." --- [![White Space Marketing Group](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/ws-logo-header.png?width=253&height=80&name=ws-logo-header.png "White Space Marketing Group")](https://www.whitespacemarketinggroup.com/) ![blogbanner](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/blogbanner.png?width=1500&name=blogbanner.png "blogbanner") # [Gray Matter at White Space](https://blog.whitespacemarketinggroup.com) ## [B2B Marketing Strategy for Small and Mid-Sized Companies](https://blog.whitespacemarketinggroup.com) ![Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Sylvia_116-181099-edited.jpg) ### Sylvia Anderson, B2C/B2B Writer Sylvia Anderson’s career as a writer has been an adventure in versatility--an advantageous history for adapting her voice to White Space’s various B2C and B2B client needs. A self-proclaimed “content chameleon,” Sylvia has dipped her toe in the pools of various genres and mediums, including screenwriting, non-fiction children's books, healthcare blogging, podcasting, copywriting, and poetry. Sylvia earned her Bachelor of Arts in English from the University of Minnesota-Morris. Connect with me: [https://www.linkedin.com/in/sylviaruthanderson/](https://www.linkedin.com/in/sylviaruthanderson/) [sanderson@whitespacemarketinggroup.com](mailto:sanderson@whitespacemarketinggroup.com) ### Author's Posts ### [Pandemic Pivot: Why Customer Engagement Still Needs to Be a Top Priority](https://blog.whitespacemarketinggroup.com/pandemic-pivot-why-customer-engagement-still-needs-to-be-a-top-priority) ![Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Sylvia_116-181099-edited.jpg) by [ Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/author/sylvia-anderson-b2c-b2b-writer) on Jul 31, 2020 - [Tweet](https://twitter.com/share) [![Pandemic Pivot: Why Customer Engagement Still Needs to Be a Top Priority - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/Magnet.png) ](https://blog.whitespacemarketinggroup.com/pandemic-pivot-why-customer-engagement-still-needs-to-be-a-top-priority) There are a lot of “marketing speak” terms and phrases used to illustrate wins in strategy (sometimes overused, to be honest). “We really *moved the needle* on our KPIs” or “Our shift to more focused *smarketing* made a significant impact on ROI.” With the onslaught of the COVID-19 pandemic, perhaps no term was more frequently used than *pivot*. And rightfully so. What else were businesses supposed to do when the world came crashing down? [Read More](https://blog.whitespacemarketinggroup.com/pandemic-pivot-why-customer-engagement-still-needs-to-be-a-top-priority) Topics: [ "marketing spending"](https://blog.whitespacemarketinggroup.com/topic/marketing-spending), [ strategy](https://blog.whitespacemarketinggroup.com/topic/strategy), [ marketing](https://blog.whitespacemarketinggroup.com/topic/marketing) ### [Perfecting CX: I’ll Scratch Your Back (And You Don’t Have To Scratch Mine)](https://blog.whitespacemarketinggroup.com/perfecting-cx-ill-scratch-your-back-and-you-dont-have-to-scratch-mine) ![Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Sylvia_116-181099-edited.jpg) by [ Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/author/sylvia-anderson-b2c-b2b-writer) on Oct 8, 2019 - [Tweet](https://twitter.com/share) [![Perfecting CX: I’ll Scratch Your Back (And You Don’t Have To Scratch Mine) - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/iStock-1061166518.jpg) ](https://blog.whitespacemarketinggroup.com/perfecting-cx-ill-scratch-your-back-and-you-dont-have-to-scratch-mine) In my [blog last week](https://www.whitespacemarketinggroup.com/blog/billionaire-shmillionaire-brand-integrity-matters-no-matter-the-size-of-your-company), I referenced that I believe I’m becoming a “real, human marketer.” What I meant by that is that I’ve started to look at everything from a marketing, branding, customer journey, and customer experience perspective. I would not go so far as to say “the student has become the master” (I still have a lot to learn), but it’s actually quite fascinating to observe the world in this new(ish) light. One thing I’ve observed is that brands who “do it right” share this defining characteristic: They really [take care of their customers](https://www.forbes.com/sites/shephyken/2018/07/15/customer-experience-is-the-new-brand/#478247817f52). [Read More](https://blog.whitespacemarketinggroup.com/perfecting-cx-ill-scratch-your-back-and-you-dont-have-to-scratch-mine) Topics: [ email marketing](https://blog.whitespacemarketinggroup.com/topic/email-marketing), [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) ### [The Wrong Way To Email](https://blog.whitespacemarketinggroup.com/the-wrong-way-to-email) ![Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Sylvia_116-181099-edited.jpg) by [ Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/author/sylvia-anderson-b2c-b2b-writer) on Apr 22, 2019 - [Tweet](https://twitter.com/share) [![The Wrong Way To Email - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/blog-01.09.2019-91707638.jpg) ](https://blog.whitespacemarketinggroup.com/the-wrong-way-to-email) I do a lot of research when writing content for clients. Recently, I ran across a link that seemed it would be largely supportive of one of my blog assignments. It was a gated article, which is fine—I don’t mind [filling out a form](https://blog.whitespacemarketinggroup.com/blog/generate-more-leads-online-the-dos-and-donts). [Read More](https://blog.whitespacemarketinggroup.com/the-wrong-way-to-email) Topics: [ email marketing](https://blog.whitespacemarketinggroup.com/topic/email-marketing) ### [Billionaire, Shmillionaire: Brand Integrity Matters, No Matter The Size Of Your Company](https://blog.whitespacemarketinggroup.com/billionaire-shmillionaire-brand-integrity-matters-no-matter-the-size-of-your-company) ![Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Sylvia_116-181099-edited.jpg) by [ Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/author/sylvia-anderson-b2c-b2b-writer) on Apr 18, 2019 - [Tweet](https://twitter.com/share) [![Billionaire, Shmillionaire: Brand Integrity Matters, No Matter The Size Of Your Company - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/iStock-925960984.jpg) ](https://blog.whitespacemarketinggroup.com/billionaire-shmillionaire-brand-integrity-matters-no-matter-the-size-of-your-company) Last week’s biz buzz included a debate on whether or not Kylie Jenner is truly the youngest “self-made” billionaire. As part of the Kardashian empire, commentators on either side questioned whether Kylie’s fame and fortune prior to starting her makeup line excludes her from the self-made designation. Skeptics would say she had plenty of support and thus doesn’t deserve the title. Supporters would say she used her own money to start the company and the success that followed was very much in her control. [Read More](https://blog.whitespacemarketinggroup.com/billionaire-shmillionaire-brand-integrity-matters-no-matter-the-size-of-your-company) Topics: [ email marketing](https://blog.whitespacemarketinggroup.com/topic/email-marketing) ### [Why Your Sales Spiel Will Only Get You So Far](https://blog.whitespacemarketinggroup.com/why-your-sales-spiel-will-only-get-you-so-far) ![Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Sylvia_116-181099-edited.jpg) by [ Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/author/sylvia-anderson-b2c-b2b-writer) on Apr 16, 2019 - [Tweet](https://twitter.com/share) [![Why Your Sales Spiel Will Only Get You So Far - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/iStock-638132308.jpg) ](https://blog.whitespacemarketinggroup.com/why-your-sales-spiel-will-only-get-you-so-far) I subscribe to a daily inspirational email newsletter, which doesn’t always spark me as so much “inspirational” but rather a bit preachy. However, from time-to-time, the creator (Jerry Del Colliano) gets me into a light-bulb state of mind. One recent topic was, “People Want to Buy, Not Be Sold.” The writer prefaced his quick snippet of wisdom with the following: *That’s true not only of merchandise and services, but ideas and concepts.* *If you have a great idea for your team, spend much of your effort into getting them to buy it from you rather than have you sell it to them. If you have a daughter or son who could benefit from your wisdom, don’t push it, get them to buy it from you.* [Read More](https://blog.whitespacemarketinggroup.com/why-your-sales-spiel-will-only-get-you-so-far) Topics: [ email marketing](https://blog.whitespacemarketinggroup.com/topic/email-marketing), [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) ### [Same Content, Different Story: The Value Of Creativity In Content Marketing](https://blog.whitespacemarketinggroup.com/same-content-different-story-the-value-of-creativity-in-content-marketing) ![Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Sylvia_116-181099-edited.jpg) by [ Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/author/sylvia-anderson-b2c-b2b-writer) on Apr 15, 2019 - [Tweet](https://twitter.com/share) [![Same Content, Different Story: The Value Of Creativity In Content Marketing - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/blog-01.23.2019-1094461230.jpg) ](https://blog.whitespacemarketinggroup.com/same-content-different-story-the-value-of-creativity-in-content-marketing) Sometimes content marketers and their writers get lucky. A client who has diverse blog content needs is a near-ideal situation, particularly if the topic matter is fresh, new, and ever-changing. I specify blog content, because the downside to this situation would be spending exorbitant amounts of money to continually produce other assets, like brochures, ebooks, one-pagers, and the like. [Read More](https://blog.whitespacemarketinggroup.com/same-content-different-story-the-value-of-creativity-in-content-marketing) ### [Finding The Value In All Customers, Regardless of Size](https://blog.whitespacemarketinggroup.com/finding-the-value-in-all-customers-regardless-of-size) ![Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Sylvia_116-181099-edited.jpg) by [ Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/author/sylvia-anderson-b2c-b2b-writer) on Dec 5, 2018 - [Tweet](https://twitter.com/share) [![Finding The Value In All Customers, Regardless of Size - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/blog-12.05.2018-587189194.jpg) ](https://blog.whitespacemarketinggroup.com/finding-the-value-in-all-customers-regardless-of-size) When I was visiting my sister and her family over the Thanksgiving holiday, we got into a conversation about customer service based on an instance where my two nephews were attempting to order at Panda Express. The key word here is “attempting.” [Read More](https://blog.whitespacemarketinggroup.com/finding-the-value-in-all-customers-regardless-of-size) Topics: [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) ### [Collaboration And Authenticity: A B2B Yin And Yang](https://blog.whitespacemarketinggroup.com/collaboration-and-authenticity-a-b2b-yin-and-yang) ![Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Sylvia_116-181099-edited.jpg) by [ Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/author/sylvia-anderson-b2c-b2b-writer) on Nov 7, 2018 - [Tweet](https://twitter.com/share) [![Collaboration And Authenticity: A B2B Yin And Yang - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/blog-11.01.18-592663470.jpg) ](https://blog.whitespacemarketinggroup.com/collaboration-and-authenticity-a-b2b-yin-and-yang) Last week I wrote about the little “aha” moments I’ve been experiencing lately, sparked by a few eye-opening webinars I’d attended. I love that these continuing education opportunities are so accessible and so affordable (aka, free). And, they’ve been extremely inspirational—not just for contributions to the White Space blog, but in my everyday work and working relationships. [Read More](https://blog.whitespacemarketinggroup.com/collaboration-and-authenticity-a-b2b-yin-and-yang) Topics: [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) ### [If You Build It, They Will Come: Cultivating A Dream Value Prop](https://blog.whitespacemarketinggroup.com/if-you-build-it-they-will-come-cultivating-a-dream-value-prop) ![Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Sylvia_116-181099-edited.jpg) by [ Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/author/sylvia-anderson-b2c-b2b-writer) on Oct 31, 2018 - [Tweet](https://twitter.com/share) [![If You Build It, They Will Come: Cultivating A Dream Value Prop - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/blog-10.31.2018-913475382.jpg) ](https://blog.whitespacemarketinggroup.com/if-you-build-it-they-will-come-cultivating-a-dream-value-prop) Do you ever get that feeling, that intuition, which then becomes validated? My response is usually, “I knew it!” as I high-five myself (or the nearest of my two kitties) for trusting my gut. I’ve been getting little affirmations here and there after recently attending a handful of free webinars on content marketing, branding, and the importance of collaboration—specifically in terms of the effort everyone here at White Space has contributed to our refreshed value prop: Let’s do more, together. [Read More](https://blog.whitespacemarketinggroup.com/if-you-build-it-they-will-come-cultivating-a-dream-value-prop) Topics: [ marketing ROI](https://blog.whitespacemarketinggroup.com/topic/marketing-roi) ### [There’s No Crying In Baseball… Unless Marketing Says So](https://blog.whitespacemarketinggroup.com/theres-no-crying-in-baseball-unless-marketing-says-so) ![Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Sylvia_116-181099-edited.jpg) by [ Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/author/sylvia-anderson-b2c-b2b-writer) on Oct 10, 2018 - [Tweet](https://twitter.com/share) [![There’s No Crying In Baseball… Unless Marketing Says So - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/blog-10.09.2018-468837336.jpg) ](https://blog.whitespacemarketinggroup.com/theres-no-crying-in-baseball-unless-marketing-says-so) Sunday, September 30 marked the last day of the 2018 Major League Baseball (MLB) regular season. I grew up a Minnesota Twins fan and have many fond memories associated with the team; most notably seeing the team go from “worst to first” when they won the 1991 World Series. [Read More](https://blog.whitespacemarketinggroup.com/theres-no-crying-in-baseball-unless-marketing-says-so) Topics: [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) [All posts](https://blog.whitespacemarketinggroup.com/all) [Next](https://blog.whitespacemarketinggroup.com/author/sylvia-anderson-b2c-b2b-writer/page/2) [![watch the WEBINAR: how to AVOID random acts of marketing ](https://no-cache.hubspot.com/cta/default/176305/c5f63d26-b091-48d9-822b-8e8904eecef0.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/c5f63d26-b091-48d9-822b-8e8904eecef0) Search this site on Google Search Google ## We're glad you're here. 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