No more random acts of marketing.
Build a strategy you can start implementing tomorrow.
Here’s how it works:
1. Discovery: Your brief, our questions
- Review your business objectives and revenue targets
- Summarize past marketing initiatives to date; channels and results
- Understand your audience personas; how they're different and how they're alike; and how you solve their most pressing problems
2. Audit: Isolate challenges and gaps
- Your website
- Your messaging
- Your inventory of content and resources
3. Strategy: Point marketing directly at your business objectives
4. The Plan: Identify tactics that support the strategy - and only the strategy
- Customer-focused messaging
- The approximate costs for maintaining monthly momentum to make sure the plan is realistic and actionable
- Key performance indicators for success
- Sales funnels that move prospects through the pipeline to deliver the return you need
5. Action: We’ll produce a task list that identifies responsibilities and timing. Implement on your own, or hire us to help.
6. Implement:
- Content development
- Email campaigns
- Digital campaigns
- Advertising
- Sales enablement materials
- Video and broadcast production
- Inbound marketing campaigns
- Social media campaigns
Book a strategy session to turn your marketing wish list into action.
