--- title: White Space Marketing Group | SMB Marketing Consultants | Westchester NY (18) description: B2B Marketing Strategy for Small and Mid-Sized Companies (18) --- [![White Space Marketing Group](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/ws-logo-header.png?width=253&height=80&name=ws-logo-header.png "White Space Marketing Group")](https://www.whitespacemarketinggroup.com/) ![blogbanner](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/blogbanner.png?width=1500&name=blogbanner.png "blogbanner") # [Gray Matter at White Space](https://blog.whitespacemarketinggroup.com) ## [B2B Marketing Strategy for Small and Mid-Sized Companies](https://blog.whitespacemarketinggroup.com) ### [5 Ways To Create More Enjoyable Content](https://blog.whitespacemarketinggroup.com/5-ways-to-create-more-enjoyable-content) ![Shina Neo, Editorial Manager](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Shina%20Headshot-951626-edited.jpg) by [ Shina Neo, Editorial Manager](https://blog.whitespacemarketinggroup.com/author/shina-neo-editorial-manager) on Nov 28, 2018 - [Tweet](https://twitter.com/share) [![5 Ways To Create More Enjoyable Content - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/blog-11.28.2018-933399496.jpg) ](https://blog.whitespacemarketinggroup.com/5-ways-to-create-more-enjoyable-content) Last week, while doing my Thanksgiving shopping at Trader Joe’s, I noticed a sign reading, “We are sorry we are closed Thanksgiving, but we will be open Friday, November 22.” Do you see what I see? Thanksgiving Day was November 22; the following day when the store would reopen was November 23. [Read More](https://blog.whitespacemarketinggroup.com/5-ways-to-create-more-enjoyable-content) Topics: [ content marketing](https://blog.whitespacemarketinggroup.com/topic/content-marketing) ### [Turkey, Tradition, And Giving Thanks: Thoughts From The White Space Team](https://blog.whitespacemarketinggroup.com/turkey-tradition-and-giving-thanks-thoughts-from-the-white-space-team) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Nov 21, 2018 - [Tweet](https://twitter.com/share) [![Turkey, Tradition, And Giving Thanks: Thoughts From The White Space Team - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/blog-11.21.2018-1049831884.jpg) ](https://blog.whitespacemarketinggroup.com/turkey-tradition-and-giving-thanks-thoughts-from-the-white-space-team) Sometimes, it’s difficult to get past all the challenges of daily life and really step back to acknowledge the fortunes. The Thanksgiving holiday presents a good reminder, providing us an entire day dedicated to reflecting on the blessings bestowed upon us. [Read More](https://blog.whitespacemarketinggroup.com/turkey-tradition-and-giving-thanks-thoughts-from-the-white-space-team) ### [Email Marketing Automation: Optimizing The Buyer’s Journey](https://blog.whitespacemarketinggroup.com/email-marketing-automation-optimizing-the-buyers-journey) ![Jeannette Castañeda](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Jeannette%20Castaneda.jpg) by [ Jeannette Castañeda](https://blog.whitespacemarketinggroup.com/author/jeannette-castañeda) on Nov 14, 2018 - [Tweet](https://twitter.com/share) [![Email Marketing Automation: Optimizing The Buyer’s Journey - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/iStock-528815273.jpg) ](https://blog.whitespacemarketinggroup.com/email-marketing-automation-optimizing-the-buyers-journey) Automating certain marketing tasks is not only a great way to be productive, it’s also an effective strategy to strengthen your company’s brand. With marketing automation, you can guide prospects through your various marketing channels, turn leads into customers, and cultivate those customers to become your brand’s ambassadors. There are many tools available that include marketing automation features. Before committing to a tool, it’s important to understand what marketing automation is and how it can be incorporated to improve your marketing efforts.   [Read More](https://blog.whitespacemarketinggroup.com/email-marketing-automation-optimizing-the-buyers-journey) Topics: [ email marketing](https://blog.whitespacemarketinggroup.com/topic/email-marketing) ### [Collaboration And Authenticity: A B2B Yin And Yang](https://blog.whitespacemarketinggroup.com/collaboration-and-authenticity-a-b2b-yin-and-yang) ![Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Sylvia_116-181099-edited.jpg) by [ Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/author/sylvia-anderson-b2c-b2b-writer) on Nov 7, 2018 - [Tweet](https://twitter.com/share) [![Collaboration And Authenticity: A B2B Yin And Yang - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/blog-11.01.18-592663470.jpg) ](https://blog.whitespacemarketinggroup.com/collaboration-and-authenticity-a-b2b-yin-and-yang) Last week I wrote about the little “aha” moments I’ve been experiencing lately, sparked by a few eye-opening webinars I’d attended. I love that these continuing education opportunities are so accessible and so affordable (aka, free). And, they’ve been extremely inspirational—not just for contributions to the White Space blog, but in my everyday work and working relationships. [Read More](https://blog.whitespacemarketinggroup.com/collaboration-and-authenticity-a-b2b-yin-and-yang) Topics: [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) ### [If You Build It, They Will Come: Cultivating A Dream Value Prop](https://blog.whitespacemarketinggroup.com/if-you-build-it-they-will-come-cultivating-a-dream-value-prop) ![Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Sylvia_116-181099-edited.jpg) by [ Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/author/sylvia-anderson-b2c-b2b-writer) on Oct 31, 2018 - [Tweet](https://twitter.com/share) [![If You Build It, They Will Come: Cultivating A Dream Value Prop - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/blog-10.31.2018-913475382.jpg) ](https://blog.whitespacemarketinggroup.com/if-you-build-it-they-will-come-cultivating-a-dream-value-prop) Do you ever get that feeling, that intuition, which then becomes validated? My response is usually, “I knew it!” as I high-five myself (or the nearest of my two kitties) for trusting my gut. I’ve been getting little affirmations here and there after recently attending a handful of free webinars on content marketing, branding, and the importance of collaboration—specifically in terms of the effort everyone here at White Space has contributed to our refreshed value prop: Let’s do more, together. [Read More](https://blog.whitespacemarketinggroup.com/if-you-build-it-they-will-come-cultivating-a-dream-value-prop) Topics: [ marketing ROI](https://blog.whitespacemarketinggroup.com/topic/marketing-roi) ### [The Marketing Tactic Every Control Freak Will Love](https://blog.whitespacemarketinggroup.com/the-marketing-tactic-every-control-freak-will-love) ![Bari Cener, Senior Director, Marketing & Client Services](https://blog.whitespacemarketinggroup.com/hubfs/Market8/Team/Bari-Cener.jpg) by [ Bari Cener, Senior Director, Marketing & Client Services](https://blog.whitespacemarketinggroup.com/author/bari-cener-senior-director-marketing-client-services) on Oct 24, 2018 - [Tweet](https://twitter.com/share) [![The Marketing Tactic Every Control Freak Will Love - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/marketing%20control%20freak.jpg) ](https://blog.whitespacemarketinggroup.com/the-marketing-tactic-every-control-freak-will-love) We are a marketing agency of email savants. It comes with the territory of being the agency of record for a company that has [superior email capabilities](https://www.dmdconnects.com/products-services/physician-email-roi). I can tell you the optimal character count of the subject line on an iOS mobile device (55 characters, thank you very much). Jeannette surpasses Hubspot while coding an email that will [render well](https://blog.whitespacemarketinggroup.com/blog/your-5-point-checklist-to-avoid-email-rendering-issues) in notoriously-problematic Outlook. Do not even try to stump Shina on the differences between authentication, identification, and validation because you’ll fail and be shamed. [Read More](https://blog.whitespacemarketinggroup.com/the-marketing-tactic-every-control-freak-will-love) Topics: [ email marketing](https://blog.whitespacemarketinggroup.com/topic/email-marketing) ### [Your 5-Point Checklist To Avoid Email Rendering Issues](https://blog.whitespacemarketinggroup.com/your-5-point-checklist-to-avoid-email-rendering-issues) ![Jeannette Castañeda](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Jeannette%20Castaneda.jpg) by [ Jeannette Castañeda](https://blog.whitespacemarketinggroup.com/author/jeannette-castañeda) on Oct 17, 2018 - [Tweet](https://twitter.com/share) [![Your 5-Point Checklist To Avoid Email Rendering Issues - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/girl-with-eyesight-problems-trying-to-read-phone-text-picture-id865753800.jpg) ](https://blog.whitespacemarketinggroup.com/your-5-point-checklist-to-avoid-email-rendering-issues) We’ve all been there. You open an email on your smartphone and it displays so poorly you get frustrated and tap “delete.” The malfunction can be a button that doesn’t work, email copy that’s cut off because it’s too wide for the screen, or words so small you’d need a magnifying glass to read them. [Read More](https://blog.whitespacemarketinggroup.com/your-5-point-checklist-to-avoid-email-rendering-issues) Topics: [ email marketing](https://blog.whitespacemarketinggroup.com/topic/email-marketing) ### [There’s No Crying In Baseball… Unless Marketing Says So](https://blog.whitespacemarketinggroup.com/theres-no-crying-in-baseball-unless-marketing-says-so) ![Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Sylvia_116-181099-edited.jpg) by [ Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/author/sylvia-anderson-b2c-b2b-writer) on Oct 10, 2018 - [Tweet](https://twitter.com/share) [![There’s No Crying In Baseball… Unless Marketing Says So - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/blog-10.09.2018-468837336.jpg) ](https://blog.whitespacemarketinggroup.com/theres-no-crying-in-baseball-unless-marketing-says-so) Sunday, September 30 marked the last day of the 2018 Major League Baseball (MLB) regular season. I grew up a Minnesota Twins fan and have many fond memories associated with the team; most notably seeing the team go from “worst to first” when they won the 1991 World Series. [Read More](https://blog.whitespacemarketinggroup.com/theres-no-crying-in-baseball-unless-marketing-says-so) Topics: [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) ### [Why Companies Fail To Convey Brand Value](https://blog.whitespacemarketinggroup.com/why-companies-fail-to-convey-brand-value) ![Shina Neo, Editorial Manager](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Shina%20Headshot-951626-edited.jpg) by [ Shina Neo, Editorial Manager](https://blog.whitespacemarketinggroup.com/author/shina-neo-editorial-manager) on Oct 3, 2018 - [Tweet](https://twitter.com/share) [![Why Companies Fail To Convey Brand Value - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/blog-10-03-2018-842822730.jpg) ](https://blog.whitespacemarketinggroup.com/why-companies-fail-to-convey-brand-value) I hate to admit this, but I’m a sucker for seasonal decor. To give you an idea just how much I enjoy seasonal transitions, I started planning for fall decorating at the beginning of September—as soon as summer’s shadow had barely passed. I bought a few more pumpkins, a couple throw pillows, and (surprise!) yet another faux fur throw to add to my collection. [Read More](https://blog.whitespacemarketinggroup.com/why-companies-fail-to-convey-brand-value) Topics: [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) ### [Visual Storytelling: 3 Steps To Crafting Your Brand’s Story](https://blog.whitespacemarketinggroup.com/visual-storytelling-3-steps-to-crafting-your-brands-story) ![Jeannette Castañeda](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Jeannette%20Castaneda.jpg) by [ Jeannette Castañeda](https://blog.whitespacemarketinggroup.com/author/jeannette-castañeda) on Sep 26, 2018 - [Tweet](https://twitter.com/share) [![Visual Storytelling: 3 Steps To Crafting Your Brand’s Story - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/blog-09.26.2018-502477661.jpg) ](https://blog.whitespacemarketinggroup.com/visual-storytelling-3-steps-to-crafting-your-brands-story) Stories are part of our DNA. From our earliest ancestors sharing stories over a fire to today’s proliferation of videos throughout the web, stories keep us entertained, informed, and connected. As a lifelong bookworm, I know firsthand the power of stories to heal, to protect, and to expand a person’s experience. As a marketer, I am convinced that great marketing tells engaging stories that connect people to brands, and vice versa. [Read More](https://blog.whitespacemarketinggroup.com/visual-storytelling-3-steps-to-crafting-your-brands-story) Topics: [ content marketing](https://blog.whitespacemarketinggroup.com/topic/content-marketing) [Previous](https://blog.whitespacemarketinggroup.com/page/17) [All posts](https://blog.whitespacemarketinggroup.com/all) [Next](https://blog.whitespacemarketinggroup.com/page/19) [![watch the WEBINAR: how to AVOID random acts of marketing ](https://no-cache.hubspot.com/cta/default/176305/c5f63d26-b091-48d9-822b-8e8904eecef0.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/c5f63d26-b091-48d9-822b-8e8904eecef0) Search this site on Google Search Google ## We're glad you're here. We write about our marketing passions: building digital brands, digging deep for customer insights, tracking marketing effectiveness and ROI for better results. 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