Last week, while doing my Thanksgiving shopping at Trader Joe’s, I noticed a sign reading, “We are sorry we are closed Thanksgiving, but we will be open Friday, November 22.” Do you see what I see? Thanksgiving Day was November 22; the following day when the store would reopen was November 23.
Sometimes, it’s difficult to get past all the challenges of daily life and really step back to acknowledge the fortunes. The Thanksgiving holiday presents a good reminder, providing us an entire day dedicated to reflecting on the blessings bestowed upon us.
Automating certain marketing tasks is not only a great way to be productive, it’s also an effective strategy to strengthen your company’s brand. With marketing automation, you can guide prospects through your various marketing channels, turn leads into customers, and cultivate those customers to become your brand’s ambassadors.
There are many tools available that include marketing automation features. Before committing to a tool, it’s important to understand what marketing automation is and how it can be incorporated to improve your marketing efforts.
Last week I wrote about the little “aha” moments I’ve been experiencing lately, sparked by a few eye-opening webinars I’d attended. I love that these continuing education opportunities are so accessible and so affordable (aka, free).
And, they’ve been extremely inspirational—not just for contributions to the White Space blog, but in my everyday work and working relationships.
Do you ever get that feeling, that intuition, which then becomes validated? My response is usually, “I knew it!” as I high-five myself (or the nearest of my two kitties) for trusting my gut.
I’ve been getting little affirmations here and there after recently attending a handful of free webinars on content marketing, branding, and the importance of collaboration—specifically in terms of the effort everyone here at White Space has contributed to our refreshed value prop: Let’s do more, together.
We are a marketing agency of email savants. It comes with the territory of being the agency of record for a company that has superior email capabilities. I can tell you the optimal character count of the subject line on an iOS mobile device (55 characters, thank you very much). Jeannette surpasses Hubspot while coding an email that will render well in notoriously-problematic Outlook. Do not even try to stump Shina on the differences between authentication, identification, and validation because you’ll fail and be shamed.
We’ve all been there. You open an email on your smartphone and it displays so poorly you get frustrated and tap “delete.” The malfunction can be a button that doesn’t work, email copy that’s cut off because it’s too wide for the screen, or words so small you’d need a magnifying glass to read them.
Sunday, September 30 marked the last day of the 2018 Major League Baseball (MLB) regular season. I grew up a Minnesota Twins fan and have many fond memories associated with the team; most notably seeing the team go from “worst to first” when they won the 1991 World Series.
I hate to admit this, but I’m a sucker for seasonal decor. To give you an idea just how much I enjoy seasonal transitions, I started planning for fall decorating at the beginning of September—as soon as summer’s shadow had barely passed. I bought a few more pumpkins, a couple throw pillows, and (surprise!) yet another faux fur throw to add to my collection.
Stories are part of our DNA. From our earliest ancestors sharing stories over a fire to today’s proliferation of videos throughout the web, stories keep us entertained, informed, and connected.
As a lifelong bookworm, I know firsthand the power of stories to heal, to protect, and to expand a person’s experience. As a marketer, I am convinced that great marketing tells engaging stories that connect people to brands, and vice versa.
