--- title: White Space Marketing Group | SMB Marketing Consultants | Westchester NY | ecomm description: ecomm | B2B Marketing Strategy for Small and Mid-Sized Companies --- [![White Space Marketing Group](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/ws-logo-header.png?width=253&height=80&name=ws-logo-header.png "White Space Marketing Group")](https://www.whitespacemarketinggroup.com/) ![blogbanner](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/blogbanner.png?width=1500&name=blogbanner.png "blogbanner") # [Gray Matter at White Space](https://blog.whitespacemarketinggroup.com) ## [B2B Marketing Strategy for Small and Mid-Sized Companies](https://blog.whitespacemarketinggroup.com) ### [Plug the Holes and Help Your Retailers](https://blog.whitespacemarketinggroup.com/plug-the-holes-and-help-your-retailers) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Jul 23, 2020 - [Tweet](https://twitter.com/share) [![Plug the Holes and Help Your Retailers - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/HELP.png) ](https://blog.whitespacemarketinggroup.com/plug-the-holes-and-help-your-retailers) More than six months into 2020, we're well past asking the question: When will the pandemic-induced disruption end?  Now, it's about taking advantage of the adaptive agility COVID-19 has incited. For B2B companies that serve [ecomm and retail](https://blog.whitespacemarketinggroup.com/the-yin-yang-of-retail-vs-ecomm-has-got-me-dizzy), we’ve witnessed opportunities in tactical excellence and strategic thinking that can open minds to some low-hanging fruit. [Read More](https://blog.whitespacemarketinggroup.com/plug-the-holes-and-help-your-retailers) Topics: [ strategy](https://blog.whitespacemarketinggroup.com/topic/strategy), [ retail](https://blog.whitespacemarketinggroup.com/topic/retail), [ ecomm](https://blog.whitespacemarketinggroup.com/topic/ecomm), [ marketing](https://blog.whitespacemarketinggroup.com/topic/marketing) ### [The Yin-Yang of Retail vs. Ecomm Has Got Me Dizzy](https://blog.whitespacemarketinggroup.com/the-yin-yang-of-retail-vs-ecomm-has-got-me-dizzy) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on May 6, 2020 - [Tweet](https://twitter.com/share) [![The Yin-Yang of Retail vs. Ecomm Has Got Me Dizzy - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/abstract-3092201_1280.jpg) ](https://blog.whitespacemarketinggroup.com/the-yin-yang-of-retail-vs-ecomm-has-got-me-dizzy) I’m deep in the world of optimizing ecomm businesses for companies with an emotional, aesthetic focus. Their success is connected to both visual appeal and real-time experience, but fulfilled digitally. Think about that: a customer connection driven by beauty, fulfilled digitally. Whoosh! What was once imagination, is now oh, so real. [Read More](https://blog.whitespacemarketinggroup.com/the-yin-yang-of-retail-vs-ecomm-has-got-me-dizzy) Topics: [ strategy](https://blog.whitespacemarketinggroup.com/topic/strategy), [ retail](https://blog.whitespacemarketinggroup.com/topic/retail), [ ecomm](https://blog.whitespacemarketinggroup.com/topic/ecomm), [ marketing](https://blog.whitespacemarketinggroup.com/topic/marketing) [All posts](https://blog.whitespacemarketinggroup.com/all) [![watch the WEBINAR: how to AVOID random acts of marketing ](https://no-cache.hubspot.com/cta/default/176305/c5f63d26-b091-48d9-822b-8e8904eecef0.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/c5f63d26-b091-48d9-822b-8e8904eecef0) Search this site on Google Search Google ## We're glad you're here. 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