A Love Story: I Broke Up with One Brand Because I Fell in Love with Another

Ilene Rosenthal, CEO

The pain of heartbreak. The guilt of the break-up. Here’s the story.

My First Love

I tried a new brand of household products about two years ago. They advertised on Facebook. The advertising was silly. It made the point. The product was environmentally friendly, and it came in the mail by subscription.

I tried it. I liked it. End of story. Let’s call them Brand #1.

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Topics: marketing strategy, Branding, consumer insights

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