Website Redesign: It’s Not All About Looks

Ilene Rosenthal, CEO

When it comes to web design, it’s not all about looks.

We all can point out a jumbled page, a dated layout, and wonky formatting. Messy aesthetics, indeed, do not speak well for your company.

Be careful, however, not to let aesthetics be the primary driver of your website redesign. Looks, on their own are usually not reason enough for a full overhaul.

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Topics: web design and development

6 Essential Traits Of The Best Lead Generation Websites

Ilene Rosenthal, CEO

website improvement: why redesign your website?Does your website earn its keep? Is it working for you, in terms of attracting new customers and growing sales?

When it comes to planning a business website upgrade, it can be overwhelming. How to distinguish which traits are nice to have, and which are essential?

There are many options, when upgrading from a "first generation" website that just sits there, to creating a truly effective sales tool.

Read on to learn what the best lead generation websites have in common, and how your website can start to earn it's keep.

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Topics: inbound marketing, web design and development

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