--- title: White Space Marketing Group | SMB Marketing Consultants | Westchester NY | social media description: social media | B2B Marketing Strategy for Small and Mid-Sized Companies --- [![White Space Marketing Group](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/ws-logo-header.png?width=253&height=80&name=ws-logo-header.png "White Space Marketing Group")](https://www.whitespacemarketinggroup.com/) ![blogbanner](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/blogbanner.png?width=1500&name=blogbanner.png "blogbanner") # [Gray Matter at White Space](https://blog.whitespacemarketinggroup.com) ## [B2B Marketing Strategy for Small and Mid-Sized Companies](https://blog.whitespacemarketinggroup.com) ### [Avoid The Dreaded Unfollow: Create Shareable Content That Makes An Impact](https://blog.whitespacemarketinggroup.com/avoid-the-dreaded-unfollow-create-shareable-content-that-makes-an-impact) ![Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Sylvia_116-181099-edited.jpg) by [ Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/author/sylvia-anderson-b2c-b2b-writer) on Jul 4, 2018 - [Tweet](https://twitter.com/share) [![Avoid The Dreaded Unfollow: Create Shareable Content That Makes An Impact - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/blog-07.04.2018-974670530.jpg) ](https://blog.whitespacemarketinggroup.com/avoid-the-dreaded-unfollow-create-shareable-content-that-makes-an-impact) There are plenty of reasons to include social media in your marketing and content marketing strategies. We’ve published [blogs](https://blog.whitespacemarketinggroup.com/blog/more-than-cat-videos-using-social-media-to-grow-your-business) about the topic (it’s true, social media IS more than cat videos), and this [Hootsuite article](https://blog.hootsuite.com/social-media-for-business/) shares 23 short synopses as to why a social media strategy is more than smart business. However, having a reason *why* doesn’t necessarily mean you get the job done—or at least done in the most effective way. [Read More](https://blog.whitespacemarketinggroup.com/avoid-the-dreaded-unfollow-create-shareable-content-that-makes-an-impact) Topics: [ social media](https://blog.whitespacemarketinggroup.com/topic/social-media) ### [Make the Most of Your Daily 10-Minute Social Media Check-In](https://blog.whitespacemarketinggroup.com/make-the-most-of-your-daily-10-minute-social-media-check-in) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Feb 28, 2018 - [Tweet](https://twitter.com/share) [![Make the Most of Your Daily 10-Minute Social Media Check-In - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/Blog-02.28.2018-688127694.jpg) ](https://blog.whitespacemarketinggroup.com/make-the-most-of-your-daily-10-minute-social-media-check-in) [Social media](http://www.whitespacemarketinggroup.com/social-media-drives-traffic) is critical in today’s competitive environment. You set up a company Facebook page, Twitter handle, and LinkedIn profile. You dedicate 10 minutes each morning to keeping up with the endless barrage of phone notifications. Now what? [Read More](https://blog.whitespacemarketinggroup.com/make-the-most-of-your-daily-10-minute-social-media-check-in) Topics: [ social media](https://blog.whitespacemarketinggroup.com/topic/social-media) ### [More Than Cat Videos: Using Social Media To Grow Your Business](https://blog.whitespacemarketinggroup.com/more-than-cat-videos-using-social-media-to-grow-your-business) ![Bari Cener, Senior Director, Marketing & Client Services](https://blog.whitespacemarketinggroup.com/hubfs/Market8/Team/Bari-Cener.jpg) by [ Bari Cener, Senior Director, Marketing & Client Services](https://blog.whitespacemarketinggroup.com/author/bari-cener-senior-director-marketing-client-services) on Dec 13, 2017 - [Tweet](https://twitter.com/share) [![More Than Cat Videos: Using Social Media To Grow Your Business - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/blog-12.13.2017-673930292.jpg) ](https://blog.whitespacemarketinggroup.com/more-than-cat-videos-using-social-media-to-grow-your-business) Social media serves a greater purpose than connecting with friends and sharing photos of the (seemingly) fantastic dinner you had last night. In the business world, it’s an effective way to deliver consistent, relevant, and informative content to a wide audience and build your brand awareness. [Read More](https://blog.whitespacemarketinggroup.com/more-than-cat-videos-using-social-media-to-grow-your-business) Topics: [ social media](https://blog.whitespacemarketinggroup.com/topic/social-media) ### [3 LinkedIn B2B Marketing Tips For Better Social Media Results](https://blog.whitespacemarketinggroup.com/bid/321355/linkedin-b2b-marketing-tips-social-media-results) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Dec 6, 2017 - [Tweet](https://twitter.com/share) ![social_media_results_Linkedin_B2B_marketing](https://blog.whitespacemarketinggroup.com/hubfs/social_media_usage-581746-edited.jpg "social_media_results_Linkedin_B2B_marketing")I recently read an article about LinkedIn in [Entrepreneur magazine](http://www.entrepreneur.com/article/247988), and I wanted to share it with you here.  In this article, author Ann Handley calls LinkedIn the "workhorse" of social media for B2B businesses and professionals of all stripes and sizes. We couldn't agree more. And while LinkedIn offers a range of excellent features for engaging your business community, here are three tips you can put into action now to generate better social media results from this valuable business networking platform. [Read More](https://blog.whitespacemarketinggroup.com/bid/321355/linkedin-b2b-marketing-tips-social-media-results) Topics: [ social media](https://blog.whitespacemarketinggroup.com/topic/social-media) ### [How To Gauge Your Company's Social Media Benefits and ROI](https://blog.whitespacemarketinggroup.com/bid/200499/social-media-benefits) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Nov 15, 2017 - [Tweet](https://twitter.com/share) ![Social_media_benefits_results_and_ROI](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/Social_media_benefits_results_and_ROI.png?width=295&name=Social_media_benefits_results_and_ROI.png)Clients often ask us if the cost of building and maintaining a social media presence is "worth it." If you don't feel your manufacturing company that makes steel bolts needs a Facebook page, you'd get a lot of support in these quarters.  But with social media fully integrated into our daily lives and the amount of time spent online growing unabated, your customers are increasingly engaged in social media. All the more reason to dig deeper for the social media strategies that will pay you back. Even the most niche company can find their place on the social web. And with the right strategy and measurement tools in place, it's even possible to use "Social Media" and ROI in the same sentence. [Read More](https://blog.whitespacemarketinggroup.com/bid/200499/social-media-benefits) Topics: [ social media](https://blog.whitespacemarketinggroup.com/topic/social-media) ### [Is Pay-Per-Click Advertising A Shortcut to Inbound Marketing Results?](https://blog.whitespacemarketinggroup.com/using-pay-per-click-advertising-for-better-inbound-marketing-results) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Sep 13, 2017 - [Tweet](https://twitter.com/share) [![Is Pay-Per-Click Advertising A Shortcut to Inbound Marketing Results? - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Is_Pay-Per-Click_Advertising_A_Shortcut_to_Inbound_Marketing_Results.jpg) ](https://blog.whitespacemarketinggroup.com/using-pay-per-click-advertising-for-better-inbound-marketing-results) I recently dug out a bookmarked New York Times article from several years back: [Small Players Seek an Alternative to the Expense of Pay-Per-Click](http://www.nytimes.com/2012/10/18/business/smallbusiness/as-pay-per-click-ad-costs-rise-small-businesses-search-for-alternatives.html).  The article profiles a few business owners who learn an expensive lesson. While early PPC (pay-per-click) results can be seductive, this initial success is often followed by diminishing returns. In the hunt for other avenues to qualified lead generation, the authors find inbound marketing, a path to generating more leads at a lower cost. Today, twice as many growing businesses are using inbound marketing as when this article was written. Driving inbound marketing traffic to your website - driving *unpaid* traffic - is practically a mainstream philosophy.  In the early days of White Space Marketing Group, we drank that Kool-Aid, too -- but today, I have a slightly contrarian view to share.  We've found that paid ads - carefully tested and measured - can augment your inbound programs with efficient lead conversion. Here's how. [Read More](https://blog.whitespacemarketinggroup.com/using-pay-per-click-advertising-for-better-inbound-marketing-results) Topics: [ lead generation](https://blog.whitespacemarketinggroup.com/topic/lead-generation), [ inbound marketing](https://blog.whitespacemarketinggroup.com/topic/inbound-marketing), [ social media](https://blog.whitespacemarketinggroup.com/topic/social-media), [ mid market and SMB marketing](https://blog.whitespacemarketinggroup.com/topic/mid-market-and-smb-marketing), [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) ### [Social Listening: A Smart Marketing Strategy That Pays](https://blog.whitespacemarketinggroup.com/bid/200853/social-listening-for-consumer-insights-bottom-line-marketing-impact) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Aug 23, 2017 - [Tweet](https://twitter.com/share) ![social_listening](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/social_listening.png?width=304&name=social_listening.png)When the conversation turns to social media, it helps to ask: Why? For whom? To what end? What is its role in the mix? There are many ways to use the power of social networks for business. Today, we want to focus on an underused but very powerful strategy: social listening. Listening for online consumer insights is a very powerful social media marketing strategy that can have a positive impact on your company's bottom line. Here's how: [Read More](https://blog.whitespacemarketinggroup.com/bid/200853/social-listening-for-consumer-insights-bottom-line-marketing-impact) Topics: [ social media](https://blog.whitespacemarketinggroup.com/topic/social-media), [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) ### [Does Social Media Marketing Work? 167 Social Media ROI Case Studies](https://blog.whitespacemarketinggroup.com/bid/262668/social-media-roi) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Aug 16, 2017 - [Tweet](https://twitter.com/share) ![social_media_marketing](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/social_media_usage.jpg?width=300&name=social_media_usage.jpg "social_media_marketing")We are asked all the time: How much spending is really necessary to support our business on social networks? Does social media really work? And our all time favorite ... can the intern do it? Even as there is general acceptance that digital tools help businesses grow, we find that social media networks remain underutilized. The purpose of today's blog is to address the skepticism we still hear from business owners.   [Read More](https://blog.whitespacemarketinggroup.com/bid/262668/social-media-roi) Topics: [ social media](https://blog.whitespacemarketinggroup.com/topic/social-media) [All posts](https://blog.whitespacemarketinggroup.com/all) [![watch the WEBINAR: how to AVOID random acts of marketing ](https://no-cache.hubspot.com/cta/default/176305/c5f63d26-b091-48d9-822b-8e8904eecef0.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/c5f63d26-b091-48d9-822b-8e8904eecef0) Search this site on Google Search Google ## We're glad you're here. 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