There are a lot of “marketing speak” terms and phrases used to illustrate wins in strategy (sometimes overused, to be honest). “We really moved the needle on our KPIs” or “Our shift to more focused smarketing made a significant impact on ROI.”
With the onslaught of the COVID-19 pandemic, perhaps no term was more frequently used than pivot. And rightfully so. What else were businesses supposed to do when the world came crashing down?