Client Onboarding - Where do you begin?

Annette McMichael

I once had a therapist who asked me if I were standing in the middle of a messy room, and had to clean it, what would I start with? My response was that I would start with cleaning up the big things. Clearing up big pieces of space at a time would help me feel accomplished, less burdened, and would help me see the smaller things better. 

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Topics: marketing for professional services

Targeted Content: A Better Way to Spend Biz Dev Dollars

Ilene Rosenthal, CEO

My beloved New York Times left me bereft recently. I peeled away all the sections, looking for the meaty magazine and there it was, bigger and juicier than usual!

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Topics: inbound marketing, marketing for professional services, content marketing

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