--- title: White Space Marketing Group | SMB Marketing Consultants | Westchester NY | marketing for professional services description: marketing for professional services | B2B Marketing Strategy for Small and Mid-Sized Companies --- [![White Space Marketing Group](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/ws-logo-header.png?width=253&height=80&name=ws-logo-header.png "White Space Marketing Group")](https://www.whitespacemarketinggroup.com/) ![blogbanner](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/blogbanner.png?width=1500&name=blogbanner.png "blogbanner") # [Gray Matter at White Space](https://blog.whitespacemarketinggroup.com) ## [B2B Marketing Strategy for Small and Mid-Sized Companies](https://blog.whitespacemarketinggroup.com) ### [Client Onboarding - Where do you begin?](https://blog.whitespacemarketinggroup.com/onboarding-where-do-you-begin) ![Annette McMichael](https://app.hubspot.com/settings/avatar/9cf5e1ada462fac44a0cfb70d7f7f558) by [ Annette McMichael](https://blog.whitespacemarketinggroup.com/author/annette-mcmichael) on Jan 8, 2020 - [Tweet](https://twitter.com/share) [![Client Onboarding - Where do you begin? - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/social-suggested-images/content-marketing-vs-ppc.png) ](https://blog.whitespacemarketinggroup.com/onboarding-where-do-you-begin) I once had a therapist who asked me if I were standing in the middle of a messy room, and had to clean it, what would I start with? My response was that I would start with cleaning up the big things. Clearing up big pieces of space at a time would help me feel accomplished, less burdened, and would help me see the smaller things better.  [Read More](https://blog.whitespacemarketinggroup.com/onboarding-where-do-you-begin) Topics: [ marketing for professional services](https://blog.whitespacemarketinggroup.com/topic/marketing-for-professional-services) ### [Targeted Content: A Better Way to Spend Biz Dev Dollars](https://blog.whitespacemarketinggroup.com/bid/232126/new-york-times-magazine-supports-inbound-marketing-lawyers-help) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Sep 27, 2017 - [Tweet](https://twitter.com/share) [![Targeted Content: A Better Way to Spend Biz Dev Dollars - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/iStock-177208710.jpg) ](https://blog.whitespacemarketinggroup.com/bid/232126/new-york-times-magazine-supports-inbound-marketing-lawyers-help) My beloved New York Times left me bereft recently. I peeled away all the sections, looking for the meaty magazine and there it was, bigger and juicier than usual! [Read More](https://blog.whitespacemarketinggroup.com/bid/232126/new-york-times-magazine-supports-inbound-marketing-lawyers-help) Topics: [ inbound marketing](https://blog.whitespacemarketinggroup.com/topic/inbound-marketing), [ marketing for professional services](https://blog.whitespacemarketinggroup.com/topic/marketing-for-professional-services), [ content marketing](https://blog.whitespacemarketinggroup.com/topic/content-marketing) [All posts](https://blog.whitespacemarketinggroup.com/all) [![watch the WEBINAR: how to AVOID random acts of marketing ](https://no-cache.hubspot.com/cta/default/176305/c5f63d26-b091-48d9-822b-8e8904eecef0.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/c5f63d26-b091-48d9-822b-8e8904eecef0) Search this site on Google Search Google ## We're glad you're here. 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