The buyer journey is not a path that can be scripted. Each consumer’s experience is unique. However, your strategy to converting sales heavily influences where targets end up.
Will they wander off the conversion path or make it through each stage to ultimately become a customer?
Sales success depends on how effectively you guide consumers through the sales funnel. You can pump out creative content all day long--and even find success attracting website visitors by doing so--but if your efforts fail in navigating consumers to the next stage, your marketing will fall short of achieving optimal results.