Gray Matter at White Space

The buyer journey is not a path that can be scripted. Each consumer’s experience is unique. However, your strategy to converting sales heavily influences where targets end up.

Will they wander off the conversion path or make it through each stage to ultimately become a customer?

Sales success depends on how effectively you guide consumers through the sales funnel. You can pump out creative content all day long--and even find success attracting website visitors by doing so--but if your efforts fail in navigating consumers to the next stage, your marketing will fall short of achieving optimal results.

Two quotes caught my eye recently. They were riffs on the classic Golden Rule.

Let’s deconstruct this inbound-y, folksy wisdom, and see how it applies to growing your business.

“Market unto others as you would have them market unto you”

This quote reminded me of a few great marketing quotes from the Mad Men era. They were saying the same thing almost 50 years ago.

In the State of Inbound report published by HubSpot, an overwhelming 45 percent of study participants cited either “manual data entry” in CRM systems or “lack of [CRM] integration with other tools” as the top two challenges for salespeople today.

This week, over 14,000 business people have converged on Boston for the mother of all digital marketing conferences.  

I attended in 2012, 2013, and 2014 ... and this year, Bari and I are excited to be back.

Here's why I attend  INBOUND every year ...

and if you run a growing business, here's why you should pay attention to Inbound Marketing, too.