--- title: White Space Marketing Group | SMB Marketing Consultants | Westchester NY | inbound sales description: inbound sales | B2B Marketing Strategy for Small and Mid-Sized Companies --- [![White Space Marketing Group](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/ws-logo-header.png?width=253&height=80&name=ws-logo-header.png "White Space Marketing Group")](https://www.whitespacemarketinggroup.com/) ![blogbanner](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/blogbanner.png?width=1500&name=blogbanner.png "blogbanner") # [Gray Matter at White Space](https://blog.whitespacemarketinggroup.com) ## [B2B Marketing Strategy for Small and Mid-Sized Companies](https://blog.whitespacemarketinggroup.com) ### [A Blueprint For Creating A High-Converting Sales Funnel](https://blog.whitespacemarketinggroup.com/a-blueprint-for-creating-a-high-converting-sales-funnel) ![Bari Cener, Senior Director, Marketing & Client Services](https://blog.whitespacemarketinggroup.com/hubfs/Market8/Team/Bari-Cener.jpg) by [ Bari Cener, Senior Director, Marketing & Client Services](https://blog.whitespacemarketinggroup.com/author/bari-cener-senior-director-marketing-client-services) on Mar 28, 2018 - [Tweet](https://twitter.com/share) [![A Blueprint For Creating A High-Converting Sales Funnel - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/blog-03.27.2018-857555770.jpg) ](https://blog.whitespacemarketinggroup.com/a-blueprint-for-creating-a-high-converting-sales-funnel) The [buyer journey](http://www.whitespacemarketinggroup.com/blog/bid/186159/more-leads-help-consumers-make-decisions) is not a path that can be scripted. Each consumer’s experience is unique. However, your strategy to converting sales heavily influences where targets end up. Will they wander off the conversion path or make it through each stage to ultimately become a customer? Sales success depends on how effectively you guide consumers through the sales funnel. You can pump out creative content all day long--and even find success attracting website visitors by doing so--but if your efforts fail in navigating consumers to the next stage, your marketing will fall short of achieving optimal results. [Read More](https://blog.whitespacemarketinggroup.com/a-blueprint-for-creating-a-high-converting-sales-funnel) Topics: [ inbound sales](https://blog.whitespacemarketinggroup.com/topic/inbound-sales), [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) ### [Two Golden Rules to Live By for Golden Marketing Results](https://blog.whitespacemarketinggroup.com/the-new-golden-rules-of-marketing-results) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Nov 22, 2017 - [Tweet](https://twitter.com/share) [![Two Golden Rules to Live By for Golden Marketing Results - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/blog-11.22.2017-865744872.jpg) ](https://blog.whitespacemarketinggroup.com/the-new-golden-rules-of-marketing-results) Two quotes caught my eye recently. They were riffs on the classic Golden Rule. Let’s deconstruct this inbound-y, folksy wisdom, and see how it applies to growing your business. ## “Market unto others as you would have them market unto you” This quote reminded me of a few great marketing quotes from the Mad Men era. They were saying the same thing almost 50 years ago. [Read More](https://blog.whitespacemarketinggroup.com/the-new-golden-rules-of-marketing-results) Topics: [ inbound marketing](https://blog.whitespacemarketinggroup.com/topic/inbound-marketing), [ inbound sales](https://blog.whitespacemarketinggroup.com/topic/inbound-sales) ### [Why Salespeople Hate CRM Systems](https://blog.whitespacemarketinggroup.com/why-sales-people-hate-crm-systems) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Oct 11, 2017 - [Tweet](https://twitter.com/share) [![Why Salespeople Hate CRM Systems - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/HiRes.jpg) ](https://blog.whitespacemarketinggroup.com/why-sales-people-hate-crm-systems) In the [*State of Inbound*](https://research.hubspot.com/reports/the-state-of-inbound-2015) report published by [HubSpot](https://www.hubspot.com/), an overwhelming 45 percent of study participants cited either “manual data entry” in CRM systems or “lack of [CRM] integration with other tools” as the top two challenges for salespeople today. [Read More](https://blog.whitespacemarketinggroup.com/why-sales-people-hate-crm-systems) Topics: [ inbound sales](https://blog.whitespacemarketinggroup.com/topic/inbound-sales) ### [Jumpstart 2016 Marketing Results With Inbound Marketing](https://blog.whitespacemarketinggroup.com/leapfrog-your-competition-in-2016-with-an-inbound-marketing-system) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Sep 9, 2015 - [Tweet](https://twitter.com/share) [![Jumpstart 2016 Marketing Results With Inbound Marketing - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/inbound2015.png) ](https://blog.whitespacemarketinggroup.com/leapfrog-your-competition-in-2016-with-an-inbound-marketing-system) This week, over 14,000 business people have converged on Boston for the mother of all digital marketing conferences.   I attended in 2012, 2013, and 2014 ... and this year, Bari and I are excited to be back. Here's why I attend  [INBOUND](http://www.inbound.com/) every year ... and if you run a growing business, here's why you should pay attention to Inbound Marketing, too. [Read More](https://blog.whitespacemarketinggroup.com/leapfrog-your-competition-in-2016-with-an-inbound-marketing-system) Topics: [ inbound marketing](https://blog.whitespacemarketinggroup.com/topic/inbound-marketing), [ inbound sales](https://blog.whitespacemarketinggroup.com/topic/inbound-sales) [All posts](https://blog.whitespacemarketinggroup.com/all) [![watch the WEBINAR: how to AVOID random acts of marketing ](https://no-cache.hubspot.com/cta/default/176305/c5f63d26-b091-48d9-822b-8e8904eecef0.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/c5f63d26-b091-48d9-822b-8e8904eecef0) Search this site on Google Search Google ## We're glad you're here. We write about our marketing passions: building digital brands, digging deep for customer insights, tracking marketing effectiveness and ROI for better results. Ask a question, comment ... or get in touch! ### Subscribe! ### Most Read ### Posts by Topic - [marketing strategy (163)](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) - [strategy (92)](https://blog.whitespacemarketinggroup.com/topic/strategy) - [marketing (91)](https://blog.whitespacemarketinggroup.com/topic/marketing) - [business strategy (72)](https://blog.whitespacemarketinggroup.com/topic/business-strategy) - [B2B (69)](https://blog.whitespacemarketinggroup.com/topic/b2b) - [B2B marketing (69)](https://blog.whitespacemarketinggroup.com/topic/b2b-marketing) - [CEOs (69)](https://blog.whitespacemarketinggroup.com/topic/ceos) - [Founders (69)](https://blog.whitespacemarketinggroup.com/topic/founders) - [small business (69)](https://blog.whitespacemarketinggroup.com/topic/small-business) - [email marketing (38)](https://blog.whitespacemarketinggroup.com/topic/email-marketing) - [content marketing (29)](https://blog.whitespacemarketinggroup.com/topic/content-marketing) - ["marketing spending" (13)](https://blog.whitespacemarketinggroup.com/topic/marketing-spending) - [sales strategy (13)](https://blog.whitespacemarketinggroup.com/topic/sales-strategy) - [inbound marketing (12)](https://blog.whitespacemarketinggroup.com/topic/inbound-marketing) - [social media (8)](https://blog.whitespacemarketinggroup.com/topic/social-media) - [lead generation (6)](https://blog.whitespacemarketinggroup.com/topic/lead-generation) - [marketing ROI (5)](https://blog.whitespacemarketinggroup.com/topic/marketing-roi) - [inbound sales (4)](https://blog.whitespacemarketinggroup.com/topic/inbound-sales) - [Distributed Agency (3)](https://blog.whitespacemarketinggroup.com/topic/distributed-agency) - [channel strategy (3)](https://blog.whitespacemarketinggroup.com/topic/channel-strategy) - [marketing metrics and ROI (3)](https://blog.whitespacemarketinggroup.com/topic/marketing-metrics-and-roi) - [mid market and SMB marketing (3)](https://blog.whitespacemarketinggroup.com/topic/mid-market-and-smb-marketing) - ["podcasts" (2)](https://blog.whitespacemarketinggroup.com/topic/podcasts) - [customer loyalty (2)](https://blog.whitespacemarketinggroup.com/topic/customer-loyalty) - [ecomm (2)](https://blog.whitespacemarketinggroup.com/topic/ecomm) - [marketing for professional services (2)](https://blog.whitespacemarketinggroup.com/topic/marketing-for-professional-services) - [retail (2)](https://blog.whitespacemarketinggroup.com/topic/retail) - [web design and development (2)](https://blog.whitespacemarketinggroup.com/topic/web-design-and-development) - [Branding (1)](https://blog.whitespacemarketinggroup.com/topic/branding) - [consumer insights (1)](https://blog.whitespacemarketinggroup.com/topic/consumer-insights) - [marketing investment (1)](https://blog.whitespacemarketinggroup.com/topic/marketing-investment) - [retention (1)](https://blog.whitespacemarketinggroup.com/topic/retention) [Expand all](https://blog.whitespacemarketinggroup.com/topic/inbound-sales#) [![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png) ](https://www.facebook.com/whitespacemarketing/) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png) ](https://www.linkedin.com/in/ilenerosenthalwhitespace/) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png) ](https://twitter.com/WhiteSpaceMarke) **  White Space Marketing Group** 119 Pondfield Road Box # 38 Bronxville, NY 10708   914.292.0303 ![HubSpot Certified Partner](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/Academy_Badge_certifiedpartner.png?width=150&name=Academy_Badge_certifiedpartner.png) ![Certified WBENC Business](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/WBENC-White.png?width=112&name=WBENC-White.png)   ![Certified Storybrand Guide](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/Web-StoryBrand-logo.png?width=74&height=77&name=Web-StoryBrand-logo.png) Copyright © 2022 White Space Marketing Group. Featured logos are trademarks of their respective owners. Third-party trademarks, logos, and trade names appearing on the site are the property of their respective owners.