Employing A Prioritization Strategy That Produces Results

Bari Cener, Director of Client Services

In last week’s blog I discussed why prioritization is so important for progress and why it’s so much more than just picking your battles. There is a method to the madness.

Unfortunately, gaining a clear understanding as to why one action ranks over another is oftentimes tricky. Anyone who has felt inundated with work, life, relationships knows this firsthand. It takes a little work to determine an order of prioritization, but it can be done.

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Topics: email marketing, marketing strategy

More Than Picking Battles: Why Prioritization Needs Clear Strategy

Bari Cener, Director of Client Services

I’m forced to prioritize daily—and many times throughout the day. My daily routine actually starts the night before when I put my workout clothes next to my bed (wishful thinking!). If I make the girls shower at night, that’s 10 or 15 extra minutes the next morning… so, let’s do that.

Once they’re on the bus to school, there’s no more hiding from the beastly inbox of things waiting to be addressed. Sometimes that’s not so simple to determine what comes first. The same applies to business and marketing. You know certain pieces of strategy are more pressing than others, but how do you select, definitively, the order in which they rank?

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Topics: email marketing, marketing strategy

Inertia Is The Enemy: How To Overcome Plateaus In Biz And Marketing

Adrianne DelaRaba, Director of Marketing

When you hit a plateau—in business or life—it can mess with your motivation. Oftentimes, it’s even more frustrating than hitting a “wall,” because that would mean there is a clear obstacle in your way and there are defined ways to get around it. With a plateau, there may not be a clear hurdle to get over or anything glaringly negative in terms of performance results. It may just be… boring.

Of course, this happens all the time in business, and many times marketing is leaned on to shoulder the burden and get out of the rut. A campaign levels off, then starts to become ineffective. Budget cuts can create a challenge and often require creativity. Senior leadership isn’t interested in what you have to say, making it easier to stay placated and say, “I guess this is fine…”

It’s anything but fine.

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Topics: email marketing, marketing strategy

Perfecting CX: I’ll Scratch Your Back (And You Don’t Have To Scratch Mine)

Sylvia Anderson, B2C/B2B Writer

In my blog last week, I referenced that I believe I’m becoming a “real, human marketer.” What I meant by that is that I’ve started to look at everything from a marketing, branding, customer journey, and customer experience perspective. I would not go so far as to say “the student has become the master” (I still have a lot to learn), but it’s actually quite fascinating to observe the world in this new(ish) light.

One thing I’ve observed is that brands who “do it right” share this defining characteristic: They really take care of their customers.

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Topics: email marketing, marketing strategy

Billionaire, Shmillionaire: Brand Integrity Matters, No Matter The Size Of Your Company

Sylvia Anderson, B2C/B2B Writer

Last week’s biz buzz included a debate on whether or not Kylie Jenner is truly the youngest “self-made” billionaire. As part of the Kardashian empire, commentators on either side questioned whether Kylie’s fame and fortune prior to starting her makeup line excludes her from the self-made designation.

Skeptics would say she had plenty of support and thus doesn’t deserve the title. Supporters would say she used her own money to start the company and the success that followed was very much in her control.

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Topics: email marketing

The Only Thing I Want Is Everything

Bari Cener, Director of Client Services

Death, taxes, and a 9:30 a.m. Uberconference call with Ilene every Monday through Friday--these are the certainties in my life.

I requested this call about three years ago. We had started to get busy enough where she was handling one end of the company and I was handling the other. A bad habit of skimping on communication meant, at best, gaps between the two of us. At worst, it meant holes is client interactions. So, this became our morning huddle and our time to find out what was on each other’s dockets.

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Topics: email marketing

Why Your Sales Spiel Will Only Get You So Far

Sylvia Anderson, B2C/B2B Writer

I subscribe to a daily inspirational email newsletter, which doesn’t always spark me as so much “inspirational” but rather a bit preachy. However, from time-to-time, the creator (Jerry Del Colliano) gets me into a light-bulb state of mind. One recent topic was, “People Want to Buy, Not Be Sold.” The writer prefaced his quick snippet of wisdom with the following:

That’s true not only of merchandise and services, but ideas and concepts.

If you have a great idea for your team, spend much of your effort into getting them to buy it from you rather than have you sell it to them. If you have a daughter or son who could benefit from your wisdom, don’t push it, get them to buy it from you.

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Topics: email marketing, marketing strategy

What's Your Number? Why Some Email Metrics Have More Validity Than Others

Jeannette Castañeda

My childhood memories include a myriad of wisdom from my parents. My mom delivered these nuggets through dichos y refranes, the popular sayings and proverbs she learned as a child. My father imparted wisdom more directly, in plain Spanish, without much flourish. One of my favorites came to mind recently:

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Topics: email marketing

The Wrong Way To Email

Sylvia Anderson, B2C/B2B Writer

I do a lot of research when writing content for clients. Recently, I ran across a link that seemed it would be largely supportive of one of my blog assignments. It was a gated article, which is fine—I don’t mind filling out a form.

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Topics: email marketing

Email Marketing Automation: Optimizing The Buyer’s Journey

Jeannette Castañeda

Automating certain marketing tasks is not only a great way to be productive, it’s also an effective strategy to strengthen your company’s brand. With marketing automation, you can guide prospects through your various marketing channels, turn leads into customers, and cultivate those customers to become your brand’s ambassadors.

There are many tools available that include marketing automation features. Before committing to a tool, it’s important to understand what marketing automation is and how it can be incorporated to improve your marketing efforts.  

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Topics: email marketing

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