Does The StoryBrand Framework Work For Larger Companies?

Ilene Rosenthal, CEO

The underlying thread of the StoryBrand framework is to "clarify your message" and create content that compels your audience to take action--instead of wasting time and money on unclear messaging that falls flat.

Seems like a universal goal for all sizes and types of companies, yet I’ve heard from many that StoryBrand is just appropriate for small companies.

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Topics: email marketing, marketing strategy

Don’t Arm Wrestle For 2020 Budget

Ilene Rosenthal, CEO

We made it... Q4. Next-year planning is ramping up and 2020 budget discussions will soon take place (if there aren't already rumblings). To avoid getting trapped in a situation where you're constantly having to arm wrestle for a fair share of marketing allocations, you can test some interim ideas now to support your future recommendations.

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Topics: email marketing, marketing strategy

Perfecting CX: I’ll Scratch Your Back (And You Don’t Have To Scratch Mine)

Sylvia Anderson, B2C/B2B Writer

In my blog last week, I referenced that I believe I’m becoming a “real, human marketer.” What I meant by that is that I’ve started to look at everything from a marketing, branding, customer journey, and customer experience perspective. I would not go so far as to say “the student has become the master” (I still have a lot to learn), but it’s actually quite fascinating to observe the world in this new(ish) light.

One thing I’ve observed is that brands who “do it right” share this defining characteristic: They really take care of their customers.

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Topics: email marketing, marketing strategy

Fast & Cheap vs. Fast & Fab: How Do You Decide?

Ilene Rosenthal, CEO

No whining. You know it’s true. Sometimes fast and cheap is just what you need. Sometimes only fabulous and fast will do; cost is no matter.

 

How to decide?

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Topics: email marketing

What's Your Number? Why Some Email Metrics Have More Validity Than Others

Jeannette Castañeda

My childhood memories include a myriad of wisdom from my parents. My mom delivered these nuggets through dichos y refranes, the popular sayings and proverbs she learned as a child. My father imparted wisdom more directly, in plain Spanish, without much flourish. One of my favorites came to mind recently:

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Topics: email marketing

Prioritization And Project Management: Building A Solution-Focused Environment

Annette McMichael

In last week's blog, my colleague, Bari, explained her time-tested (and mom-approved) approach to prioritization, which focuses on a perceived short-term, mid-term, and long-term view of tasks, actions, and goals. It's a helpful strategy for both the big picture of things and the everyday minutiae.

If you’re someone who needs a more concrete prioritization methodology, there’s a fairly simple step-by-step process that can help you identify, rank, and assign importance. While dollar signs often dictate prioritization, this formulaic approach takes a combination of factors into consideration. You might find that cost isn’t the be-all end-all.

So, how do you set your priorities when they’re too close to call?

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Topics: email marketing, marketing strategy

The Wrong Way To Email

Sylvia Anderson, B2C/B2B Writer

I do a lot of research when writing content for clients. Recently, I ran across a link that seemed it would be largely supportive of one of my blog assignments. It was a gated article, which is fine—I don’t mind filling out a form.

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Topics: email marketing

Billionaire, Shmillionaire: Brand Integrity Matters, No Matter The Size Of Your Company

Sylvia Anderson, B2C/B2B Writer

Last week’s biz buzz included a debate on whether or not Kylie Jenner is truly the youngest “self-made” billionaire. As part of the Kardashian empire, commentators on either side questioned whether Kylie’s fame and fortune prior to starting her makeup line excludes her from the self-made designation.

Skeptics would say she had plenty of support and thus doesn’t deserve the title. Supporters would say she used her own money to start the company and the success that followed was very much in her control.

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Topics: email marketing

Employing A Prioritization Strategy That Produces Results

Bari Cener, Director of Client Services

In last week’s blog I discussed why prioritization is so important for progress and why it’s so much more than just picking your battles. There is a method to the madness.

Unfortunately, gaining a clear understanding as to why one action ranks over another is oftentimes tricky. Anyone who has felt inundated with work, life, relationships knows this firsthand. It takes a little work to determine an order of prioritization, but it can be done.

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Topics: email marketing, marketing strategy

The Only Thing I Want Is Everything

Bari Cener, Director of Client Services

Death, taxes, and a 9:30 a.m. Uberconference call with Ilene every Monday through Friday--these are the certainties in my life.

I requested this call about three years ago. We had started to get busy enough where she was handling one end of the company and I was handling the other. A bad habit of skimping on communication meant, at best, gaps between the two of us. At worst, it meant holes is client interactions. So, this became our morning huddle and our time to find out what was on each other’s dockets.

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Topics: email marketing

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