CEOs: Why Marketing is Much More than Dollars and Cents

Ilene Rosenthal, CEO

Let's face it, as much as business leaders wish one existed, there is no “quick fix” when it comes to marketing.

There is no silver bullet, no single strategy that will make sales explode. Instead, marketing success results from incremental strategies that align with objectives and are executed through effective tactics.

In the end, the investment in marketing has as much to do with time as it does money.

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Topics: marketing strategy, strategy, marketing, business strategy, CEOs, B2B marketing, Founders, B2B, small business, marketing investment

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