Navigating the sales funnel can seem more like a roller coaster than a smooth top-to-bottom transition if you don’t have a solid content strategy in place. Last week’s blog on this topic discussed why top of funnel content is no place for a “Buy NOW!” message. Instead, the initial stage (TOFU) should be focused on building awareness about your company and educating targets.
As you move down the funnel towards the middle (MOFU), you may become anxious to dig into active selling tactics.
Not so fast.