In past blogs, we’ve had plenty of discussions about creating content—whether the topic was how to keep content production on track, using storytelling to mix up repetitive subject matter, or getting SMEs to write for your blog within your budget constraints. The premise behind those conversations has been getting your content game off the ground--building a library of resources.
But, once you’ve accomplished that, what’s the next step? What do you do with the robust amount of content at your disposal? More importantly, how is it performing? It’s critical to know if all the time and effort you spend creating this content and deploying it is really paying off or simply a waste of time.