"Don’t judge a book by its cover.”
“It’s not what’s on the outside, but what’s on the inside that counts.”
That’s nice to hear, but it couldn’t be further from the truth when it comes to marketing. Full disclosure, I’m quick to judge. I think a lot of people are, whether they own up to it or not.
Unfortunately, we tend to form assumptions and make hasty decisions based on personal experiences, preferences, and dislikes. So, while you may want to offer the benefit of the doubt or put on your self-righteous hat, the fact of the matter is, in marketing--as in most aspects of life--first impressions matter.