Blogging is a key part of a company’s content marketing strategy, at least it should be. From the effectiveness of compounding content to sales enablement perks, a business blog wields powerful influence for success.
Blogging is a key part of a company’s content marketing strategy, at least it should be. From the effectiveness of compounding content to sales enablement perks, a business blog wields powerful influence for success.
If you’ve tightened up your middle of the funnel (MOFU) content based on last week’s recommendations, you’re well on your way to completing your journey down the conversion funnel. You’ve laid all the groundwork with top of the funnel “awareness and education” content (TOFU) and moved prospects further down the funnel with MOFU’s continued education and solution-focused materials.
Navigating the sales funnel can seem more like a roller coaster than a smooth top-to-bottom transition if you don’t have a solid content strategy in place. Last week’s blog on this topic discussed why top of funnel content is no place for a “Buy NOW!” message. Instead, the initial stage (TOFU) should be focused on building awareness about your company and educating targets.
As you move down the funnel towards the middle (MOFU), you may become anxious to dig into active selling tactics.
Not so fast.
In last week’s blog, my colleague Bari Cener spoke about the stages of the sales funnel and how to effectively navigate from one to the next to optimize conversions. Progression through the funnel makes a lot of sense on paper—and the title of her blog, “A Blueprint For Creating A High-Converting Sales Funnel,” was an accurate way to explain how to set yourself up for success.
