Shina Neo, Editorial Manager

Shina Neo, Editorial Manager

With ample experience in news and business reporting, copy editing, and content management, Shina Neo is an invaluable asset to White Space. As editorial manager, Shina oversees all content production and coordination, including blogs, ebooks, website copy, and other marketing assets. Previously, Shina has written for numerous newspapers and magazines nationwide. Shina did her undergraduate work at University of North Carolina, both Greensboro and Charlotte, where she earned her BA in Political Science and BA in Communication Studies, respectively. Shina also has a Masters of Science degree in Journalism from Boston University.

Author's Posts

How To Get SMEs To Write For Your Biz Blog—On A Budget (Or Lack Of One)

Shina Neo, Editorial Manager

Blogging is a key part of a company’s content marketing strategy, at least it should be. From the effectiveness of compounding content to sales enablement perks, a business blog wields powerful influence for success.

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Topics: marketing strategy

Bottom-Funnel Content: Completing The Conversion Narrative

Shina Neo, Editorial Manager

If you’ve tightened up your middle of the funnel (MOFU) content based on last week’s recommendations, you’re well on your way to completing your journey down the conversion funnel. You’ve laid all the groundwork with top of the funnel “awareness and education” content (TOFU) and moved prospects further down the funnel with MOFU’s continued education and solution-focused materials.

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Topics: marketing strategy

On A Conversion Rollercoaster? Tighten Up Your Mid-Funnel Content

Shina Neo, Editorial Manager

Navigating the sales funnel can seem more like a roller coaster than a smooth top-to-bottom transition if you don’t have a solid content strategy in place. Last week’s blog on this topic discussed why top of funnel content is no place for a “Buy NOW!” message. Instead, the initial stage (TOFU) should be focused on building awareness about your company and educating targets.

As you move down the funnel towards the middle (MOFU), you may become anxious to dig into active selling tactics.

Not so fast.

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Topics: lead generation, inbound marketing

Why Top Of Funnel Content Is No Place For “Buy Now”

Shina Neo, Editorial Manager

In last week’s blog, my colleague Bari Cener spoke about the stages of the sales funnel and how to effectively navigate from one to the next to optimize conversions. Progression through the funnel makes a lot of sense on paper—and the title of her blog, “A Blueprint For Creating A High-Converting Sales Funnel,” was an accurate way to explain how to set yourself up for success.

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Topics: marketing strategy

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