It’s Hard to See the Label When You’re Inside the Jar

Ilene Rosenthal, CEO

These days, so many companies are scurrying around looking for answers. But, when you’re in the thick of everything, it’s difficult to see things clearly. Lost revenue, a waning customer base, and no definitive date to return to “business as normal” has companies clamoring for some semblance of direction; of hope.

The reality is, past performance is no longer an indication of future success. People we are working with are taking a step back and looking more holistically at their businesses to ask:
  • Where is marketing worth it?
  • Where is it just a waste of today's precious resources?
It's a damned good reflection, if you ask me.

Read More
Topics: "marketing spending", strategy, marketing

Worry Less About Margin and More About Value

Ilene Rosenthal, CEO

A few weeks ago, I spoke to 50 members of the Collaberex networking organization about goal setting for 2020, in light of this new world we’re living in. 

The premise of the presentation was looking ahead to what business will look like on the eve of New Year’s Day, 2021, and what people can realistically expect to “celebrate.” As much as we’d all love for things to go back to normal, those days--as we knew them--will likely never be quite the same.

So, we adapt. We lead.

Read More
Topics: "marketing spending", strategy, marketing

The Yin-Yang of Retail vs. Ecomm Has Got Me Dizzy

Ilene Rosenthal, CEO

I’m deep in the world of optimizing ecomm businesses for companies with an emotional, aesthetic focus. Their success is connected to both visual appeal and real-time experience, but fulfilled digitally.

Think about that: a customer connection driven by beauty, fulfilled digitally. Whoosh! What was once imagination, is now oh, so real.

Read More
Topics: strategy, retail, ecomm, marketing

We Tore Up Our Podcast Schedule. Now We're Scrappy and Immediate.

Guest Contributor: Richard Davies, Davies Content

When the coronavirus crisis erupted, our podcast team at “How Do We Fix It?” had to react in a hurry. Co-host, Jim Meigs, producer Miranda Shafer, and I tossed our carefully orchestrated spring program plans into the trash.

We’re a weekly news show committed to talking about fresh and surprising ideas that could make the world a better place. We had to stay relevant. Now we’re winging it week-by-week, booking guests one or two days in advance. Scrappy and immediate is the order of the day. Quick turnaround time is essential.

The same is true for countless other content creators.

Read More
Topics: "podcasts", "marketing spending", strategy

Book A Strategy Session

We're glad you're here.

We write about our marketing passions: building digital brands, digging deep for customer insights, tracking marketing effectiveness and ROI for better results. Ask a question, comment ... or get in touch!