As the year draws to a close, I can’t help but reflect on how much I’ve learned from our smart client-partners during 2017. Our customers have asked us to help craft ambitious marketing strategies and delivery tactics for 2018 and, to be honest, it hasn’t always been easy. Deadlines are horrendous, and often planning and strategy take a back seat to unanticipated business needs. And then there’s the series of huge deliverables due in early January…