The Untested Seems Plausible During a Crisis

Ilene Rosenthal, CEO

Even with the understanding that this pandemic crisis is temporary, and that we will get through this, uncertainty looms. There’s so much unknown, it’s dizzying.

And yet, while some of the world seemed to be unraveling in the recent weeks, other plates shifted under our feet.

Suddenly, risk serves as a catalyst.

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Topics: content marketing, marketing strategy, marketing ROI

If You Build It, They Will Come: Cultivating A Dream Value Prop

Sylvia Anderson, B2C/B2B Writer

Do you ever get that feeling, that intuition, which then becomes validated? My response is usually, “I knew it!” as I high-five myself (or the nearest of my two kitties) for trusting my gut.

I’ve been getting little affirmations here and there after recently attending a handful of free webinars on content marketing, branding, and the importance of collaboration—specifically in terms of the effort everyone here at White Space has contributed to our refreshed value prop: Let’s do more, together.

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Topics: marketing ROI

How Long Will It Take For Your Marketing Program To Pay Out?

Ilene Rosenthal, CEO

Once you begin a new marketing program, it can be hard to remain patient while waiting for results. You may be wondering how long it will take to see an ROI.

It’s a fair question. How long? As in most things, it depends.

Great results are possible, but there can be a gap in timing between reality and expectations.

To set realistic expectations, let’s look at a few industry benchmarks related to the time it takes to see marketing results.

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Topics: mid market and SMB marketing, marketing ROI

3 More Factors That Can Make or Break Your Marketing ROI Timeline

Ilene Rosenthal, CEO

The essence of marketing ROI can be expressed in one word: PATIENCE. 

The typical delay between beginning a new marketing program and seeing those investments pay off can be 12 months or more. 

While the exact timeline varies for every business, the time lag is usually caused by one of three key factors: sales cycle length, building the marketing foundation, or budget.

Last week, we made suggestions about how to manage these three elements to get faster results.  

Today we'll look at three marketing tactics that also have a dramatic impact on your ROI timeline, and offer tips to accelerate results.

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Topics: marketing ROI

3 Factors That Can Make or Break Your Marketing ROI Timeline

Ilene Rosenthal, CEO

Marketing ROI isn’t a myth like some kind of marketing unicorn – but business owners and marketers can set themselves up to know what to expect.

Otherwise, waiting for marketing to pay off can be a recipe for frustration.

Many factors impact speed to business results. Some factors are in our control, others aren't. 

Here's a look at the most significant variables that impact your marketing ROI timeline, with a few suggestions to get results faster.

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Topics: marketing ROI

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