In the past few weeks, I’ve had the opportunity to be introduced to other marketing related firms that do things I don’t do--or don’t do well enough. In the past I viewed this as competition, but now my mind is changed.
Oftentimes, we come into a business relationship to help focus strategy, messaging, and planning. We have implementation programs with our in-house “machine,” and project manage to sustain aggressive timetables and provide air-cover for client teams.
But, we outsource data, video production, and web and app development because our clients deserve to work with the experts.
These mutually beneficial relationships help us learn and grow, and insure our high standards are met. Most often, clients just want the work done and rely on us for management and quality assurance.
“Our clients deserve to work with the experts.”
And, of course, there’s the inverse: when these companies need strategy, planning, customer journey direction, and project management, we help them expand their set of offerings to support their business.
Marketing isn’t a zero-sum game. Just because one firm might earn business that isn’t ours doesn’t mean we lost. With the right attitude, working together puts us all in a position to do more, and to do better.