--- title: What Moms and CMOs Have In Common description: There’s really no such thing as a part-time CMO. Here’s why you still have to go “all in” on clients that believe they have part-time needs. image: https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/mother-and-child.png --- [![White Space Marketing Group](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/ws-logo-header.png?width=253&height=80&name=ws-logo-header.png "White Space Marketing Group")](https://www.whitespacemarketinggroup.com/) ![blogbanner](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/blogbanner.png?width=1500&name=blogbanner.png "blogbanner") [Gray Matter at White Space](https://blog.whitespacemarketinggroup.com) [B2B Marketing Strategy for Small and Mid-Sized Companies](https://blog.whitespacemarketinggroup.com) # [What Moms and CMOs Have In Common](https://blog.whitespacemarketinggroup.com/what-moms-and-cmos-have-in-common) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Dec 18, 2019 - [Tweet](https://twitter.com/share) ![mother-and-child](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/Blog_images/mother-and-child.png?width=300&name=mother-and-child.png) We recently onboarded a new client who doesn’t have a CMO. They have tons of experience supporting their brand with the digital channels and PR. They’re in the design industry, so they’re fueled by creativity and innovation. They understand the value of metrics in proving the ROI of their marketing. But, they came to us because they realized they needed something they called “high-level strategy” in order to use their marketing budget more intelligently.  Seriously, when I heard that I thought I’d died and gone to heaven. [![Book A Strategy Session](https://no-cache.hubspot.com/cta/default/176305/d0b5dd87-4d36-4bfa-ad24-b0453b16f16c.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/d0b5dd87-4d36-4bfa-ad24-b0453b16f16c) Yet, here I am. A smart mom realizes each of her kids is different. While there are some economies of scale, each one approaches challenges and opportunities differently, each has a different set of natural skills. One may need a defined roadmap in order to move ahead; another may thrive on experimentation and impulse (I speak from mom experience here, believe me). > “*A smart mom realizes each of her kids is different.*” So, in order to deliver, I need to focus on the individualized corporate culture, attend to personal needs, define our tasks based on different expectations, and craft our process so it makes sense to distinct audiences and voices in the room. That is *not* a part-time endeavor. I need to dig into the persona of this new client with a different CMO hat than I might in another situation (particularly if there is already a CMO in place). So for this initial period, I rely on my team to hold down the fort on my other “children” while I jump in, head first, to dedicate a full-time perspective until we’re all on the same page. It could take three months. I’m grateful to my team for handling the lunch-and-laundry of the others while I “mom” my way through this strategic process. As in parenting, I have to be all in on this [customized plan](https://info.whitespacemarketinggroup.com/get-a-customized-marketing-plan). And, I couldn’t be happier. [![Book A Strategy Session ](https://no-cache.hubspot.com/cta/default/176305/f5c55013-dbfe-47da-a640-c4c563e596ff.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/f5c55013-dbfe-47da-a640-c4c563e596ff) Topics: [email marketing](https://blog.whitespacemarketinggroup.com/topic/email-marketing), [marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) About The Author ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) [ Ilene Rosenthal, CEO ](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) Ilene Rosenthal is the CEO of White Space Marketing Group, fulfilling her aspiration to bring hybrid marketing expertise to the mid-market. With a dee... [read more](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) [![watch the WEBINAR: how to AVOID random acts of marketing ](https://no-cache.hubspot.com/cta/default/176305/c5f63d26-b091-48d9-822b-8e8904eecef0.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/c5f63d26-b091-48d9-822b-8e8904eecef0) Search this site on Google Search Google ## We're glad you're here. We write about our marketing passions: building digital brands, digging deep for customer insights, tracking marketing effectiveness and ROI for better results. 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