Annette McMichael

Annette McMichael

Business Operations Manager

Author's Posts

Client Onboarding - Where do you begin?

Annette McMichael

I once had a therapist who asked me if I were standing in the middle of a messy room, and had to clean it, what would I start with? My response was that I would start with cleaning up the big things. Clearing up big pieces of space at a time would help me feel accomplished, less burdened, and would help me see the smaller things better. 

Read More
Topics: marketing for professional services

Prioritization And Project Management: Building A Solution-Focused Environment

Annette McMichael

In last week's blog, my colleague, Bari, explained her time-tested (and mom-approved) approach to prioritization, which focuses on a perceived short-term, mid-term, and long-term view of tasks, actions, and goals. It's a helpful strategy for both the big picture of things and the everyday minutiae.

If you’re someone who needs a more concrete prioritization methodology, there’s a fairly simple step-by-step process that can help you identify, rank, and assign importance. While dollar signs often dictate prioritization, this formulaic approach takes a combination of factors into consideration. You might find that cost isn’t the be-all end-all.

So, how do you set your priorities when they’re too close to call?

Read More
Topics: email marketing, marketing strategy

Book A Strategy Session

We're glad you're here.

We write about our marketing passions: building digital brands, digging deep for customer insights, tracking marketing effectiveness and ROI for better results. Ask a question, comment ... or get in touch!

Subscribe!