--- title: White Space Marketing Group | SMB Marketing Consultants | Westchester NY | Annette McMichael description: Business Operations Manager --- [![White Space Marketing Group](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/ws-logo-header.png?width=253&height=80&name=ws-logo-header.png "White Space Marketing Group")](https://www.whitespacemarketinggroup.com/) ![blogbanner](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/blogbanner.png?width=1500&name=blogbanner.png "blogbanner") # [Gray Matter at White Space](https://blog.whitespacemarketinggroup.com) ## [B2B Marketing Strategy for Small and Mid-Sized Companies](https://blog.whitespacemarketinggroup.com) ![Annette McMichael](https://app.hubspot.com/settings/avatar/9cf5e1ada462fac44a0cfb70d7f7f558) ### Annette McMichael Business Operations Manager Connect with me: [amcmichael@whitespacemarketinggroup.com](mailto:amcmichael@whitespacemarketinggroup.com) ### Author's Posts ### [Client Onboarding - Where do you begin?](https://blog.whitespacemarketinggroup.com/onboarding-where-do-you-begin) ![Annette McMichael](https://app.hubspot.com/settings/avatar/9cf5e1ada462fac44a0cfb70d7f7f558) by [ Annette McMichael](https://blog.whitespacemarketinggroup.com/author/annette-mcmichael) on Jan 8, 2020 - [Tweet](https://twitter.com/share) [![Client Onboarding - Where do you begin? - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/social-suggested-images/content-marketing-vs-ppc.png) ](https://blog.whitespacemarketinggroup.com/onboarding-where-do-you-begin) I once had a therapist who asked me if I were standing in the middle of a messy room, and had to clean it, what would I start with? My response was that I would start with cleaning up the big things. Clearing up big pieces of space at a time would help me feel accomplished, less burdened, and would help me see the smaller things better.  [Read More](https://blog.whitespacemarketinggroup.com/onboarding-where-do-you-begin) Topics: [ marketing for professional services](https://blog.whitespacemarketinggroup.com/topic/marketing-for-professional-services) ### [Prioritization And Project Management: Building A Solution-Focused Environment](https://blog.whitespacemarketinggroup.com/prioritization-and-project-management-building-a-solution-focused-environment) ![Annette McMichael](https://app.hubspot.com/settings/avatar/9cf5e1ada462fac44a0cfb70d7f7f558) by [ Annette McMichael](https://blog.whitespacemarketinggroup.com/author/annette-mcmichael) on Apr 25, 2019 - [Tweet](https://twitter.com/share) [![Prioritization And Project Management: Building A Solution-Focused Environment - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/iStock-980272768.jpg) ](https://blog.whitespacemarketinggroup.com/prioritization-and-project-management-building-a-solution-focused-environment) In [last week's blog](https://blog.whitespacemarketinggroup.com/employing-a-prioritization-strategy-that-produces-results), my colleague, Bari, explained her time-tested (and mom-approved) approach to prioritization, which focuses on a perceived short-term, mid-term, and long-term view of tasks, actions, and goals. It's a helpful strategy for both the big picture of things and the everyday minutiae. If you’re someone who needs a more concrete prioritization methodology, there’s a fairly simple step-by-step process that can help you identify, rank, and assign importance. While dollar signs often dictate prioritization, this formulaic approach takes a combination of factors into consideration. You might find that cost isn’t the be-all end-all. So, how do you set your priorities when they’re too close to call? [Read More](https://blog.whitespacemarketinggroup.com/prioritization-and-project-management-building-a-solution-focused-environment) Topics: [ email marketing](https://blog.whitespacemarketinggroup.com/topic/email-marketing), [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) [All posts](https://blog.whitespacemarketinggroup.com/all) [![watch the WEBINAR: how to AVOID random acts of marketing ](https://no-cache.hubspot.com/cta/default/176305/c5f63d26-b091-48d9-822b-8e8904eecef0.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/c5f63d26-b091-48d9-822b-8e8904eecef0) Search this site on Google Search Google ## We're glad you're here. We write about our marketing passions: building digital brands, digging deep for customer insights, tracking marketing effectiveness and ROI for better results. Ask a question, comment ... or get in touch! ### Subscribe! ### Most Read ### Posts by Topic - [marketing strategy (163)](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) - [strategy (92)](https://blog.whitespacemarketinggroup.com/topic/strategy) - [marketing (91)](https://blog.whitespacemarketinggroup.com/topic/marketing) - [business strategy (72)](https://blog.whitespacemarketinggroup.com/topic/business-strategy) - [B2B (69)](https://blog.whitespacemarketinggroup.com/topic/b2b) - [B2B marketing (69)](https://blog.whitespacemarketinggroup.com/topic/b2b-marketing) - [CEOs (69)](https://blog.whitespacemarketinggroup.com/topic/ceos) - [Founders (69)](https://blog.whitespacemarketinggroup.com/topic/founders) - [small business (69)](https://blog.whitespacemarketinggroup.com/topic/small-business) - [email marketing (38)](https://blog.whitespacemarketinggroup.com/topic/email-marketing) - [content marketing (29)](https://blog.whitespacemarketinggroup.com/topic/content-marketing) - ["marketing spending" (13)](https://blog.whitespacemarketinggroup.com/topic/marketing-spending) - [sales strategy (13)](https://blog.whitespacemarketinggroup.com/topic/sales-strategy) - [inbound marketing (12)](https://blog.whitespacemarketinggroup.com/topic/inbound-marketing) - [social media (8)](https://blog.whitespacemarketinggroup.com/topic/social-media) - [lead generation (6)](https://blog.whitespacemarketinggroup.com/topic/lead-generation) - [marketing ROI (5)](https://blog.whitespacemarketinggroup.com/topic/marketing-roi) - [inbound sales (4)](https://blog.whitespacemarketinggroup.com/topic/inbound-sales) - [Distributed Agency (3)](https://blog.whitespacemarketinggroup.com/topic/distributed-agency) - [channel strategy (3)](https://blog.whitespacemarketinggroup.com/topic/channel-strategy) - [marketing metrics and ROI (3)](https://blog.whitespacemarketinggroup.com/topic/marketing-metrics-and-roi) - [mid market and SMB marketing (3)](https://blog.whitespacemarketinggroup.com/topic/mid-market-and-smb-marketing) - ["podcasts" (2)](https://blog.whitespacemarketinggroup.com/topic/podcasts) - [customer loyalty (2)](https://blog.whitespacemarketinggroup.com/topic/customer-loyalty) - [ecomm (2)](https://blog.whitespacemarketinggroup.com/topic/ecomm) - [marketing for professional services (2)](https://blog.whitespacemarketinggroup.com/topic/marketing-for-professional-services) - [retail (2)](https://blog.whitespacemarketinggroup.com/topic/retail) - [web design and development (2)](https://blog.whitespacemarketinggroup.com/topic/web-design-and-development) - [Branding (1)](https://blog.whitespacemarketinggroup.com/topic/branding) - [consumer insights (1)](https://blog.whitespacemarketinggroup.com/topic/consumer-insights) - [marketing investment (1)](https://blog.whitespacemarketinggroup.com/topic/marketing-investment) - [retention (1)](https://blog.whitespacemarketinggroup.com/topic/retention) [Expand all](https://blog.whitespacemarketinggroup.com/author/annette-mcmichael#) [![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png) ](https://www.facebook.com/whitespacemarketing/) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png) ](https://www.linkedin.com/in/ilenerosenthalwhitespace/) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png) ](https://twitter.com/WhiteSpaceMarke) **  White Space Marketing Group** 119 Pondfield Road Box # 38 Bronxville, NY 10708   914.292.0303 ![HubSpot Certified Partner](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/Academy_Badge_certifiedpartner.png?width=150&name=Academy_Badge_certifiedpartner.png) ![Certified WBENC Business](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/WBENC-White.png?width=112&name=WBENC-White.png)   ![Certified Storybrand Guide](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/Web-StoryBrand-logo.png?width=74&height=77&name=Web-StoryBrand-logo.png) Copyright © 2022 White Space Marketing Group. 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