White Space Marketing Group is a “fully-distributed” company. A term coined in 2010, a distributed company is one without a centralized office and with staff working from a variety of regional, national, and even international locations. What used to be a Silicon Valley trend, is now a common occurrence for companies of all sizes and in a wide variety of industries. Whether based in small Missouri city or bustling New York City, distributed companies are here to stay.
Prolific Automattic, the makers of WordPress.com, WooCommerce, Jetpack, Simplenote, VaultPress, Akismet, Gravatar, Polldaddy, Cloudup, and more, boasts 694 “Automatticians” in “63 countries speaking 80 different languages.” White Space isn’t nearly that large (yet) but we have the same advantages and challenges all other distributed companies face.