Author's Posts

What's Your Number? Why Some Email Metrics Have More Validity Than Others

Jeannette Castañeda

My childhood memories include a myriad of wisdom from my parents. My mom delivered these nuggets through dichos y refranes, the popular sayings and proverbs she learned as a child. My father imparted wisdom more directly, in plain Spanish, without much flourish. One of my favorites came to mind recently:

Read More
Topics: email marketing

5 Best Practices for Creating a Better Unsubscribe Experience

Jeannette Castañeda

It’s the end of the year and my annual “unsubscribe from emails” project is underway. I put on some holiday music, make myself a pot of spicy hot cocoa, and sit at my laptop to remove myself from email lists that are no longer relevant to me. The results are often mixed—a better, more pertinent inbox for me, peppered with frustration over the various poor unsubscribe experiences I have to slog through to complete this simple task.

Read More

Email Marketing Automation: Optimizing The Buyer’s Journey

Jeannette Castañeda

Automating certain marketing tasks is not only a great way to be productive, it’s also an effective strategy to strengthen your company’s brand. With marketing automation, you can guide prospects through your various marketing channels, turn leads into customers, and cultivate those customers to become your brand’s ambassadors.

There are many tools available that include marketing automation features. Before committing to a tool, it’s important to understand what marketing automation is and how it can be incorporated to improve your marketing efforts.  

Read More
Topics: email marketing

Your 5-Point Checklist To Avoid Email Rendering Issues

Jeannette Castañeda

We’ve all been there. You open an email on your smartphone and it displays so poorly you get frustrated and tap “delete.” The malfunction can be a button that doesn’t work, email copy that’s cut off because it’s too wide for the screen, or words so small you’d need a magnifying glass to read them.

Read More
Topics: email marketing

Visual Storytelling: 3 Steps To Crafting Your Brand’s Story

Jeannette Castañeda

Stories are part of our DNA. From our earliest ancestors sharing stories over a fire to today’s proliferation of videos throughout the web, stories keep us entertained, informed, and connected.

As a lifelong bookworm, I know firsthand the power of stories to heal, to protect, and to expand a person’s experience. As a marketer, I am convinced that great marketing tells engaging stories that connect people to brands, and vice versa.

Read More
Topics: content marketing

Active Listening: Avoid Miscommunication With Clients And Colleagues

Jeannette Castañeda

When speaking with someone in person, you know if they are listening. I mean, really listening or just pretending. When having these in-person conversations, we’ve developed ways to inaudibly say, “Yes, I’m here listening—and I hear you.” We smile and nod, make eye contact, or sit facing the person we’re speaking to, body bent slightly forward. Opposite visual cues reveal if your conversation counterpart is distracted, with thoughts a million miles away. These external behaviors help us navigate face-to-face communication. But what happens for those of us communicating with clients and coworkers exclusively by digital means?

Read More
Topics: Distributed Agency

How To Be Better Team Player In A Distributed Workforce Environment

Jeannette Castañeda

I was supposed to publish this blog last week. But, the week came and went, and I had written nothing. Past deadline again, I found myself sitting at my desk on a late Friday afternoon with no creative inspiration in sight. Plus, I couldn’t muster up the energy to write about the right way to do things when I myself had seen everything go wrong.

Read More
Topics: Distributed Agency

10 Indispensable Tools For Remote Companies

Jeannette Castañeda

In my blog a few weeks ago, I discussed some of the pros and cons of running a distributed company—a way of doing business that is becoming more common than not. Having been in a remote working scenario for a number of years, I’ve learned which tools are required to ensure daily operations run smoothly.

Read More
Topics: Distributed Agency

Pros And Cons Of Running A Distributed Marketing Agency

Jeannette Castañeda

White Space Marketing Group is a “fully-distributed” company.  A term coined in 2010, a distributed company is one without a centralized office and with staff working from a variety of regional, national, and even international locations. What used to be a Silicon Valley trend, is now a common occurrence for companies of all sizes and in a wide variety of industries. Whether based in small Missouri city or bustling New York City, distributed companies are here to stay.  

Prolific Automattic, the makers of WordPress.com, WooCommerce, Jetpack, Simplenote, VaultPress, Akismet, Gravatar, Polldaddy, Cloudup, and more, boasts 694 “Automatticians” in “63 countries speaking 80 different languages.”  White Space isn’t nearly that large (yet) but we have the same advantages and challenges all other distributed companies face.

Read More

We're glad you're here.

We write about our marketing passions: building digital brands, digging deep for customer insights, tracking marketing effectiveness and ROI for better results. Ask a question, comment ... or get in touch!

Subscribe!

Whiteboard Consultation: Free Marketing Assessment and Consultation