--- title: "CEOs: Marketing Decision-Making Isn’t Easy, But It Doesn’t Have to Be So Hard" description: Why is marketing so hard? This week’s marketing strategy training video provides tips on how to reduce the stress of marketing decision-making. image: https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/board-2084777_1280.jpg --- [![White Space Marketing Group](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/ws-logo-header.png?width=253&height=80&name=ws-logo-header.png "White Space Marketing Group")](https://www.whitespacemarketinggroup.com/) ![blogbanner](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/blogbanner.png?width=1500&name=blogbanner.png "blogbanner") [Gray Matter at White Space](https://blog.whitespacemarketinggroup.com) [B2B Marketing Strategy for Small and Mid-Sized Companies](https://blog.whitespacemarketinggroup.com) # [CEOs: Marketing Decision-Making Isn’t Easy, But It Doesn’t Have to Be So Hard](https://blog.whitespacemarketinggroup.com/ceos-marketing-decision-making-isnt-easy-but-it-doesnt-have-to-be-so-hard) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Jul 28, 2021 - [Tweet](https://twitter.com/share) Many of the CEOs I work with say, “Marketing should be easy. But it’s not.” There are a few obvious--and possibly painful--reasons marketing can be so painful. It’s a cost center--with no guarantee.  ![CEOs: Marketing Decision-Making Isn’t Easy, But It Doesn’t Have to Be So Hard](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/Blog_images/board-2084777_1280.jpg?width=300&name=board-2084777_1280.jpg) You may not get what you pay for, and too often you have to answer to your CFO about why marketing is eating up the budget when it *doesn’t work*. There is some good news. Yes, marketing isn’t easy--but it doesn’t have to be so hard, either. ### **How to Reduce the Stress of Marketing Decision-Making** In this week’s marketing strategy training video (Oh yeah--we have a [YouTube channel](https://www.youtube.com/channel/UCM0OuoY2azBxNRzgp7HkZJQ)!), I provide some tips on how to reduce the stress of marketing decision-making. [![Looking to reduce random acts of marketing that waste time and money?](https://no-cache.hubspot.com/cta/default/176305/9dbe1cfb-3a8e-4f24-b893-19b29618de94.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/9dbe1cfb-3a8e-4f24-b893-19b29618de94) In the video, I cover the foundational elements that are going to help you make the *right* marketing decisions for your business. I delve into the questions you need to ask yourself to really understand the best direction for not only your marketing strategy, but also your overall business strategy. I also discuss why it’s important to resist the temptation to give in to the hearsay in the marketplace-- which can be very influential on how to spend your (precious) marketing dollars. And, a quick note on the competition (and why it can be damaging to get too wrapped up in what they’re doing). ### **When You Have a Roadmap, You Avoid the Random** Committing to a living, breathing strategy gives you a roadmap you can use to guide your team--so that your vision for your company has a roadmap that can actually be *implemented*... not just in product and services and sales, but in your marketing as well. When you have a roadmap, you can be more patient, less impulsive, and rely less on instinct. You avoid those “random acts of marketing” that rarely pay off. > “*Marketing isn’t easy. But it doesn’t have to be so hard, either.*” Most importantly, you gain the confidence, the knowledge, and the right team in place to move forward. If you'd like more context on how to build a blueprint for your business--a *marketing* blueprint that will help guide you and your team and make sure your vision is realized in the marketing that gets out there in the marketplace--please give the video a watch. It’s a quick view, but packed full of information. And, if you’d like to get a bit more in-depth, you can also watch my [longer training video](https://info.whitespacemarketinggroup.com/marketing-strategy-training-video) on marketing strategy and what we do in the Strategy Lab. P.S. Don’t forget to [subscribe to the YouTube channel](https://www.youtube.com/channel/UCM0OuoY2azBxNRzgp7HkZJQ), so you’ll get first access to more videos in the future.   [![WATCH THE webinar: HOW TO avoid random acts of marketing](https://no-cache.hubspot.com/cta/default/176305/08bb4240-2fb8-4d8e-aa07-84d9851cd4cd.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/08bb4240-2fb8-4d8e-aa07-84d9851cd4cd) Topics: [marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy), [strategy](https://blog.whitespacemarketinggroup.com/topic/strategy), [marketing](https://blog.whitespacemarketinggroup.com/topic/marketing), [business strategy](https://blog.whitespacemarketinggroup.com/topic/business-strategy), [CEOs](https://blog.whitespacemarketinggroup.com/topic/ceos), [B2B marketing](https://blog.whitespacemarketinggroup.com/topic/b2b-marketing), [Founders](https://blog.whitespacemarketinggroup.com/topic/founders), [B2B](https://blog.whitespacemarketinggroup.com/topic/b2b), [small business](https://blog.whitespacemarketinggroup.com/topic/small-business) About The Author ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) [ Ilene Rosenthal, CEO ](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) Ilene Rosenthal is the CEO of White Space Marketing Group, fulfilling her aspiration to bring hybrid marketing expertise to the mid-market. With a dee... [read more](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) [![watch the WEBINAR: how to AVOID random acts of marketing ](https://no-cache.hubspot.com/cta/default/176305/c5f63d26-b091-48d9-822b-8e8904eecef0.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/c5f63d26-b091-48d9-822b-8e8904eecef0) Search this site on Google Search Google ## We're glad you're here. We write about our marketing passions: building digital brands, digging deep for customer insights, tracking marketing effectiveness and ROI for better results. 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