No whining. You know it’s true. Sometimes fast and cheap is just what you need. Sometimes only fabulous and fast will do; cost is no matter.
How to decide?
All businesses have an endless marketing wish list. Some are directly connected to near-term revenue, some have a longer cycle before success hits. Some build company culture, some are just legal or regulatory necessities. Sometimes it’s better to do one critical thing powerfully than to do two things halfway.
Sometimes fast and cheap is just what you need.
Even when budget limitations drive decisions, there are methodologies for deciding where marketing investment can make the most difference. Marketing decisions must map back to business priorities - and timelines. Certain tactics just work faster than others. Other strategies have a longer-term impact on growth.
Once the right channels and tactics are selected, the difficult decision of where to spend - and where not to spend - can become clear.
Which two do you pick: great, fast, cheap?
