--- title: Heading Into Next Year With 2020 Vision description: As we enter into the last four months of the year, it’s time to assess and look ahead. What are you doing to get ready for 2020? image: https://blog.whitespacemarketinggroup.com/hubfs/american-flag-4231733_1280.jpg --- [![White Space Marketing Group](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/ws-logo-header.png?width=253&height=80&name=ws-logo-header.png "White Space Marketing Group")](https://www.whitespacemarketinggroup.com/) ![blogbanner](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/blogbanner.png?width=1500&name=blogbanner.png "blogbanner") [Gray Matter at White Space](https://blog.whitespacemarketinggroup.com) [B2B Marketing Strategy for Small and Mid-Sized Companies](https://blog.whitespacemarketinggroup.com) # [Heading Into Next Year With 2020 Vision](https://blog.whitespacemarketinggroup.com/heading-into-next-year-with-2020-vision) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Sep 2, 2019 - [Tweet](https://twitter.com/share) ![american-flag-4231733_1280](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/american-flag-4231733_1280.jpg?width=300&name=american-flag-4231733_1280.jpg) There are 12 weeks left before Thanksgiving. That’s the nominal end of 2019. What does that mean for you? Forgive the nasty FUD approach (fear, uncertainty, & doubt), but it’s real. Not just for you, but for me, too.  [![Get A Customized Plan Now](https://no-cache.hubspot.com/cta/default/176305/48868847-44b7-4cba-a50c-44b0620cb498.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/48868847-44b7-4cba-a50c-44b0620cb498) Here’s what I’m doing to get ready: - Investing. There’s no time like the present to dip your toe into those riskier efforts if you want to start 2020 on a strong footing. My accountant agrees, too.  - I’m getting out there. With my mild summer tan, a last ditch effort to wear my underutilized summery wardrobe, and my eternal optimism, I’m meeting everyone I can. People who will willingly meet with you are a great source of encouragement, even if there’s no obvious business opportunity. It’s fun, and provides a productive environment in which to share ideas.  - I’m evaluating my sales funnel: what’s worked, and what hasn’t. And...what haven’t I fully explored? Honesty is the best policy here, however humbling.  - I’m expressing gratitude to all the clients, team members, and advocates for every fist bump they’ve offered this year.  They don’t call it Labor Day for nothing, people. Have a good one! [![Get A Customized Plan Now](https://no-cache.hubspot.com/cta/default/176305/42ac2474-bae7-4148-86e4-bec034c00293.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/42ac2474-bae7-4148-86e4-bec034c00293) Topics: [marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) About The Author ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) [ Ilene Rosenthal, CEO ](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) Ilene Rosenthal is the CEO of White Space Marketing Group, fulfilling her aspiration to bring hybrid marketing expertise to the mid-market. With a dee... 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