--- title: How to Bring More Marketing Value to Your LinkedIn Company Page description: Many companies kick off an aggressive LinkedIn program by posting on their Company Page. Here's why that may not be the best for your marketing strategy. image: https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/linkedin-g4a4ed815d_1280.png --- [![White Space Marketing Group](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/ws-logo-header.png?width=253&height=80&name=ws-logo-header.png "White Space Marketing Group")](https://www.whitespacemarketinggroup.com/) ![blogbanner](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/blogbanner.png?width=1500&name=blogbanner.png "blogbanner") [Gray Matter at White Space](https://blog.whitespacemarketinggroup.com) [B2B Marketing Strategy for Small and Mid-Sized Companies](https://blog.whitespacemarketinggroup.com) # [How to Bring More Marketing Value to Your LinkedIn Company Page](https://blog.whitespacemarketinggroup.com/how-to-bring-more-marketing-value-to-your-linkedin-company-page) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Aug 18, 2022 - [Tweet](https://twitter.com/share) LinkedIn is a trusted business and networking web. As of January 2022, LinkedIn had 722 million users. Based on [survey data](https://blog.hootsuite.com/linkedin-for-business/), 25% of all American adults use LinkedIn, and 22% of those use it every single day. What a great opportunity! ![How to Bring More Marketing Value to Your LinkedIn Company Page](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/Blog_images/linkedin-g4a4ed815d_1280.png?width=300&name=linkedin-g4a4ed815d_1280.png) Many companies kick off an aggressive LinkedIn program by posting on their Company Page. There’s nothing wrong with that. But… it’s not enough to get the engagement and awareness you *expect* from LinkedIn. Experience shows the following to be generally true for most small and mid-market businesses. ### **The “Can Do”** A LinkedIn company page: - Serves as fodder for search engines when someone searches for your company on the Web, capitalizing on LinkedIn’s powerful platform. - Provides more detail on a personal connection to help someone decide to connect with you individually on LinkedIn. [![Watch the Webinar: How to Avoid Random Acts of Marketing ](https://no-cache.hubspot.com/cta/default/176305/4bc9c144-bd7b-4532-b493-f9d3ceed0abf.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/4bc9c144-bd7b-4532-b493-f9d3ceed0abf) - Provides publicity ”real estate” for your company content posted on your blog or elsewhere in your owned media coffers. - Can indeed generate traffic to your website from LinkedIn to learn more. - Serves as an online destination for public relations activity that links to your value proposition; works in conjunction with your website. ### **The “Won’t Do”** A LinkedIn company page typically *will not*: - Generate a ready-to-buy lead for your sales team - Build your personal fellowship on your personal LinkedIn page - Directly yield a sales conversation - Replace a human one-to-one connection > *What a great opportunity!*  This may not be entirely true for large enterprise businesses, and I’m not including the results you may expect if you have the budget to invest heavily in paid LinkedIn channels. Consider the role of your company page in conjunction with—or in contrast to—your personal LinkedIn content as you build out your LinkedIn plan. But, don’t take my word for it. See these articles for more insights: - [The Truth About LinkedIn](https://linkedinriches.com/the-truth-about-linkedin-company-pages/) - [Company Profile vs Personal on LinkedIn](https://topdogsocialmedia.com/linkedin-company-page-vs-profile/) And, if you’d like some marketing strategy resources to supplement this information, here’s where to look:  See our entire [YouTube channel](https://c16sx04.na1.hubspotlinks.com/Ctc/LQ+113/c16sX04/MW5HxDVx3vlW1zkkwM1sybhgW6y9Q694K-JnGN58csQ33q90pV1-WJV7CgC1NVMppTw8DLKQLW1Fs79N2-LGwSW4pFpCN2HRg2hW5Q5F0h4kpPqvW902GTN7Wr0ZLW5fBVns6R3X_bVFqwPJ3SnyBlW5v-wwj6npxW0W8Hk58F8zF35pW22n1gC4ZbvnTW17vR3b6bh30_N5--tTVnNQR1W2ncrLh7v7hvLW36_XJM7YXrzyW3WHd1K5PbsRTW8G1kBd9cSkX1W8dwt8S2rhTWpW8FwL-k3hkwNgW9bsVCN5HTns0W7PRxhZ2FvwHQW3rG15b5RtjmWW56cbtw89f4YtW5hVh1V33ZNtkW41C4dc8b2m_XW3znHxJ5-CjNdW1gV-nH7Dj_5_3nd81), *Marketing Air-Cover*, for additional guidance on marketing strategy for small business. You can find more about the Marketing Strategy Lab for small businesses [here](https://c16sx04.na1.hubspotlinks.com/Ctc/LQ+113/c16sX04/MW5HxDVx3vlW1zkkwM1sybhgW6y9Q694K-JnGN58csQ33q90pV1-WJV7CgTGMW7pdtMv8Y8F2gW7rbfTY4Lx2FFW26YVvn1FkbMTW9gms118NKqr3W1KWdMq7M0bKHW4lVyB-77qY1fW2Vk-np6j6H20VP1QzT4f830VN8m4P41g3TcCW5f0Dk44k1Z7JN84nQpvJpVxyW7DgLfJ8n9lZDW3pYchh1GlR2ZN3q1g61KPzPHW1tP2CQ1qh3W1W2BVJ5b4rTBSnW37JkVz5rTqrjW5zs87H5mnYmdW5wY_Ct4n_Yw9W91h8pl4kb-yZW4ZbHtD9gJ2WQN464LqNGTCVkW6jZS2j6NLHNpVspkjt72Mf8fW2YqVj-2F93S7W6lHLQS8bjtRP3q2D1).  Learn more about hiring a fractional CMO [here](https://whitespacemarketinggroup.com/fractional-cmo-services/).   [![WATCH THE WEBINAR: HOW TO AVOID RANDOM ACTS OF MARKETING](https://no-cache.hubspot.com/cta/default/176305/3f922af3-7be7-49bd-b481-abfeeaf64f50.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/3f922af3-7be7-49bd-b481-abfeeaf64f50) Topics: [marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy), [strategy](https://blog.whitespacemarketinggroup.com/topic/strategy), [marketing](https://blog.whitespacemarketinggroup.com/topic/marketing), [business strategy](https://blog.whitespacemarketinggroup.com/topic/business-strategy), [CEOs](https://blog.whitespacemarketinggroup.com/topic/ceos), [B2B marketing](https://blog.whitespacemarketinggroup.com/topic/b2b-marketing), [Founders](https://blog.whitespacemarketinggroup.com/topic/founders), [B2B](https://blog.whitespacemarketinggroup.com/topic/b2b), [small business](https://blog.whitespacemarketinggroup.com/topic/small-business) About The Author ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) [ Ilene Rosenthal, CEO ](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) Ilene Rosenthal is the CEO of White Space Marketing Group, fulfilling her aspiration to bring hybrid marketing expertise to the mid-market. With a dee... [read more](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) [![watch the WEBINAR: how to AVOID random acts of marketing ](https://no-cache.hubspot.com/cta/default/176305/c5f63d26-b091-48d9-822b-8e8904eecef0.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/c5f63d26-b091-48d9-822b-8e8904eecef0) Search this site on Google Search Google ## We're glad you're here. We write about our marketing passions: building digital brands, digging deep for customer insights, tracking marketing effectiveness and ROI for better results. 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