We are conducting research on healthcare brands to get some data on trends, risks, and opportunities. I’ve been mulling over the pros and cons of sharing the survey with my LinkedIn healthcare connections.
Why would this be okay?
- Survey recipients who are connected to me on LinkedIn know something about me. I’m not a troll, not a lurker, but a real sharing participant.
- While my connections haven’t all agreed to hear from me directly, I’m a virulent anti-spam champion. So I may have earned their trust with my high-value posts and by not bugging them by sending messages that try to sell my stuff.
Here’s how we’re thinking of conducting a survey in our efforts to get some data to help healthcare clients:
- Send the request through LinkedIn Sales Navigator, not email
- Offer to send the results of the survey to the select few who fill it out
I’m not a troll, not a lurker, but a real sharing participant.
- Give them some additional research as a thank you
- Let them know we’ve chosen not to spam them with an email they did not give us
Do you think LinkedIn is a fair channel through which to offer a relevant survey?
