I tried to spend as much time outdoors on my exercise regimen before Daylight Savings time ended. During those outings, I kept returning to the power of consistency. Will I let the imminent winter weather dictate my health? Absolutely not. I already have a plan for what I’m going to do to keep moving as the temperature drops and daylight fades.
What does this have to do with business strategy?
Marketing is so hungry; the machine needs to be fed consistently, strategically, week in and week out. Sharing relevant content, managing paid channels, evaluating ROI... it can be a drain, particularly if it requires last minute pivots, adjustments, and refinements. Someone has to be watching the store every day.
It’s no wonder many business owners revert to a “best guess” approach to planning and implementation.
Don’t Give in to the Fatigue
Some have told me it’s easier to just put it all on hold because there’s no time to “build the plane while it’s flying.” (Those are real words from a CEO I’ve worked with.)
Best guess...trial and error…delayed implementation… you wouldn’t run your supply chain or product development that way, would you?
That’s no way to support growth over the long haul.
Minimal Investment, Maximum Output
Putting a marketing plan in place can feel overwhelming, filled with uncertainty. But in reality, all it takes is some sound concepts, a bit of discipline, and the long view toward your growth goals. Much like personal training, getting on the right path requires guidance and expertise. You wouldn't register for the marathon without a set of shorter runs behind you. And, you might not want to expand your reach and messaging to new audiences until you’ve optimized programs among your existing database of leads.
Spending a bit of time now provides a roadmap as we move along the road to year end.
How would things be different if you applied a planned sequence to how you leverage marketing resources ?
This is where the Lab can help: layering a timeline over your planned marketing spending so it’s set up to serve your longer term growth trajectory.
If you’d like to know more about the Lab, let’s set up some time to discuss. Check out my schedule here.