In 2018, one of the strategies we implemented focused on expanding our blog presence. Part of that approach included getting more of our team members involved, contributing to the conversation with their own areas of expertise. What resulted was a diverse representation of our team’s experience and knowledge.
Here are the 10 blogs from this past year that received the most readership.
1) Master The Metrics Of Digital Marketing, Part 1: Website Traffic. If your marketing strategy isn’t measurable, how do you know you’re not just throwing money away? As we progress further into a data-driven existence, it will become even more important to gain a solid understanding of the core components of digital marketing efforts, such as opens, clicks, shares, leads, sales, etc.
Marketing isn’t just about your audience, it’s about the individual
2) I Put on Spanx for This? Our team is primarily made up of strong, independent, intelligent women. But, even we are subject to tendencies of vanity, including the dreaded wearing of Spanx. Bari explains why one earnest pitch meeting didn’t merit the shapewear—and how to know when you should “slim it up.”
3) Selling A Burger To A Vegetarian. When Bari went to the West Coast for a cannabis conference, she had one thing on her mind: In-N-Out Burger. Regaling her savory experience (Animal Style!) to one of the potential clients she had traveled to San Jose to meet just had one hiccup—he’s a vegetarian and has been for 20 years. The takeaway? Marketing isn’t just about your audience, it’s about the individual.
4) Be More Like theSkimm: 4 Steps To A Winning Newsletter. Team member Sylvia has previous experience in the email newsletter sphere, having created a daily (Mon-Fri) edition for another client for the last five years. But, we can always learn something new, and after becoming addicted to theSkimm, Sylvia pulled together some of the most effective strategies for designing killer newsletters.
We can always learn something new
5) Yanny Vs. Laurel: Do You Hear What I Hear? How could one forget the heated debate that took place this past summer between these two perceived sounds? The lesson Sylvia relayed in this blog is that marketing professionals have to consider the user experience, no matter one’s level of expertise. You must be open to what your customer or client “hears,” even if it’s not your personal interpretation.
6) Pros And Cons Of Running A Distributed Marketing Agency. The concept of “work from home” has evolved. Free of a previous telemarketing stigma, remote workers and business owners experience a number of benefits, including reduced overhead and a more desirable work-life balance. Sure, there are cons as well, such as communication misunderstandings and differing time zones. Jeannette lays it all out, having run her own distributed company for many years.
7) The Psychology Of Testimonials. Everyone likes a good review—it’s the reason we’re so hung up on investigating how many stars a restaurant, hotel, or even doctor’s office has received. Of course, a testimonial isn’t exactly a review. In fact, the psychology behind them involves an emotional investment and the fact that we, as humans, are always looking for positive affirmation to our future choices.
We, as humans, are always looking for positive affirmation to our future choices
8) The Marketing Tactic Every Control Freak Will Love. The title alone on this one deserves a lot of credit. We all have our own control freak inside us, some of us just experience it more intensely. Bari picked up on a point made by marketing guru Ann Handley about shifting email newsletters from merely a distribution strategy to an opportunity to educate and engage your audience—something we did for a client in the latter half of 2018 (and it worked!).
9) Turkey, Tradition, And Giving Thanks: Thoughts From The White Space Team. This was personally one of my favorite blogs this year. It was such a delight to read about our team’s Thanksgiving traditions and what we’re all thankful for. If you haven’t read this one, it’s definitely worth a scan for the warm fuzzies it’s sure to elicit.
10) What Kind Of Company Do You Want To Be In 2018? I love that this one made the top 10, because it really is an important question to ask as we head into 2019. The points discussed in this year-old blog still hold true. As we continue to grow as an agency—and bring even more collective expertise to our clients’ tables—this coming year will ring true to our value prop: Let’s do more, together.
While these were identified as our “top 10,” there are so many more blog posts that deserve a mention. I invite you to subscribe to our weekly newsletter, so one of these gems lands in your inbox each Wednesday.