I’m deep in the world of optimizing ecomm businesses for companies with an emotional, aesthetic focus. Their success is connected to both visual appeal and real-time experience, but fulfilled digitally.
Think about that: a customer connection driven by beauty, fulfilled digitally. Whoosh! What was once imagination, is now oh, so real.
When the coronavirus crisis erupted, our podcast team at “How Do We Fix It?” had to react in a hurry. Co-host, Jim Meigs, producer Miranda Shafer, and I tossed our carefully orchestrated spring program plans into the trash.
We’re a weekly news show committed to talking about fresh and surprising ideas that could make the world a better place. We had to stay relevant. Now we’re winging it week-by-week, booking guests one or two days in advance. Scrappy and immediate is the order of the day. Quick turnaround time is essential.
The same is true for countless other content creators.
