--- title: What to Do When Marketing Seems More Give-Give than Give-Take description: Marketing, like relationships, takes time. Here’s how to create a more realistic relationship with your marketing by implementing a few simple approaches. image: https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/money-4418858_1280.jpg --- [![White Space Marketing Group](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/ws-logo-header.png?width=253&height=80&name=ws-logo-header.png "White Space Marketing Group")](https://www.whitespacemarketinggroup.com/) ![blogbanner](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/blogbanner.png?width=1500&name=blogbanner.png "blogbanner") [Gray Matter at White Space](https://blog.whitespacemarketinggroup.com) [B2B Marketing Strategy for Small and Mid-Sized Companies](https://blog.whitespacemarketinggroup.com) # [What to Do When Marketing Seems More Give-Give than Give-Take](https://blog.whitespacemarketinggroup.com/what-to-do-when-marketing-seems-more-give-give-than-give-take) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Aug 11, 2021 - [Tweet](https://twitter.com/share) Are you a CEO that hates marketing? Loves it? Or somewhere in between? Many of the business leaders I work with say the first… they have a lot of reasons for experiencing a [turbulent relationship](https://blog.whitespacemarketinggroup.com/when-random-acts-of-marketing-turn-risky) with marketing, and they don’t know how to improve it.![What to Do When Marketing Seems More Give-Give than Give-Take](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/Blog_images/money-4418858_1280.jpg?width=350&name=money-4418858_1280.jpg) Why so much angst? - Marketing is a cost center, with no guarantee.  - It feels transactional--you *should* “get what you pay for.” (It doesn’t work that way.) - There’s a LOT of disappointment involved. *Why isn’t it working??* Here’s the thing… Marketing, just like relationships, takes time. [![Looking to reduce random acts of marketing that waste time and money?](https://no-cache.hubspot.com/cta/default/176305/9dbe1cfb-3a8e-4f24-b893-19b29618de94.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/9dbe1cfb-3a8e-4f24-b893-19b29618de94) To be fair, not every business has time on their side--especially over the last 18 months. But, there's always a way to find the low-hanging fruit. A way to find the focused set of things you can do *now* to generate revenue. > “*Marketing, just like relationships, takes time**.*” Then, that revenue allows you to fund the marketing you're going to need for the next step(s). To feed the marketing machine. I'm no marital counselor, but I *do* know how to create a more realistic relationship with your marketing. I've seen it work, just by implementing a few simple approaches--which I cover in this [strategy training video](https://www.youtube.com/watch?v=4W1xToBlTU0). P.S. Have you subscribed to the YouTube channel yet? Sign up for future videos [here!](https://www.youtube.com/channel/UCM0OuoY2azBxNRzgp7HkZJQ) Plus, view a more [in-depth training video](https://info.whitespacemarketinggroup.com/marketing-strategy-training-video) about what we do in the Marketing Strategy Lab.   [![WATCH THE webinar: HOW TO avoid random acts of marketing](https://no-cache.hubspot.com/cta/default/176305/08bb4240-2fb8-4d8e-aa07-84d9851cd4cd.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/08bb4240-2fb8-4d8e-aa07-84d9851cd4cd) Topics: [marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy), [strategy](https://blog.whitespacemarketinggroup.com/topic/strategy), [marketing](https://blog.whitespacemarketinggroup.com/topic/marketing), [business strategy](https://blog.whitespacemarketinggroup.com/topic/business-strategy), [CEOs](https://blog.whitespacemarketinggroup.com/topic/ceos), [B2B marketing](https://blog.whitespacemarketinggroup.com/topic/b2b-marketing), [Founders](https://blog.whitespacemarketinggroup.com/topic/founders), [B2B](https://blog.whitespacemarketinggroup.com/topic/b2b), [small business](https://blog.whitespacemarketinggroup.com/topic/small-business) About The Author ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) [ Ilene Rosenthal, CEO ](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) Ilene Rosenthal is the CEO of White Space Marketing Group, fulfilling her aspiration to bring hybrid marketing expertise to the mid-market. With a dee... [read more](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) [![watch the WEBINAR: how to AVOID random acts of marketing ](https://no-cache.hubspot.com/cta/default/176305/c5f63d26-b091-48d9-822b-8e8904eecef0.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/c5f63d26-b091-48d9-822b-8e8904eecef0) Search this site on Google Search Google ## We're glad you're here. We write about our marketing passions: building digital brands, digging deep for customer insights, tracking marketing effectiveness and ROI for better results. 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