Are you a CEO that hates marketing? Loves it? Or somewhere in between?
Many of the business leaders I work with say the first… they have a lot of reasons for experiencing a turbulent relationship with marketing, and they don’t know how to improve it.
Why so much angst?
- Marketing is a cost center, with no guarantee.
- It feels transactional--you should “get what you pay for.” (It doesn’t work that way.)
- There’s a LOT of disappointment involved. Why isn’t it working??
Here’s the thing… Marketing, just like relationships, takes time.
To be fair, not every business has time on their side--especially over the last 18 months. But, there's always a way to find the low-hanging fruit. A way to find the focused set of things you can do now to generate revenue.
“Marketing, just like relationships, takes time.”
Then, that revenue allows you to fund the marketing you're going to need for the next step(s). To feed the marketing machine.
I'm no marital counselor, but I do know how to create a more realistic relationship with your marketing. I've seen it work, just by implementing a few simple approaches--which I cover in this strategy training video.