--- title: When Was the Last Time You Argued with Your CFO About Your Marketing Budget? description: Facing off on these choices can bring on trial-and-error tactics that waste money, decision flip-flops that waste time, and a blind eye to the long view. Do the work, define the strategies, build a plan, and get moving. image: https://blog.whitespacemarketinggroup.com/hubfs/home-3216701_1280.jpg --- [![White Space Marketing Group](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/ws-logo-header.png?width=253&height=80&name=ws-logo-header.png "White Space Marketing Group")](https://www.whitespacemarketinggroup.com/) ![blogbanner](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/blogbanner.png?width=1500&name=blogbanner.png "blogbanner") [Gray Matter at White Space](https://blog.whitespacemarketinggroup.com) [B2B Marketing Strategy for Small and Mid-Sized Companies](https://blog.whitespacemarketinggroup.com) # [When Was the Last Time You Argued with Your CFO About Your Marketing Budget?](https://blog.whitespacemarketinggroup.com/when-was-the-last-time-you-argued-with-your-cfo-about-your-marketing-budget) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Sep 26, 2020 - [Tweet](https://twitter.com/share) Yesterday? As the catalyst for growth in your company, it falls on you to align your growth goals with cash flow and investment needs. Let’s face it: Your P&L and profitability projections rule the roost as they should! Tension around these decisions can get real, real fast. Decision-making is stressful, and clear answers are hiding under mixed priorities and conflicting needs. Like these: > Should we revamp messaging on a two-year-old website, or update the software that serves your customers? > Is it better to market to your core audience to shore up retention? > Or - what’s the risk/reward equation when you allocate resources to a new but untested audience? > You got a pitch for a new shiny piece of Martech… it could work, couldn’t it? ![When Was the Last Time You Argued with Your CFO About Your Marketing Budget?](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/home-3216701_1280.jpg?width=300&name=home-3216701_1280.jpg)Facing off on these choices can bring on ***trial-and-error tactics*** that waste money, ***decision flip-flops*** that waste time, and a ***blind eye*** to the long view. When we commit to a roadmap that has a beginning, a middle, and an end, we get less post-purchase dissonance, built-in metrics that help us be patient, and better long term learning. Let's get off the carousel 🎠. Do the work, define the strategies, build a plan, and get moving. **When you're ready, apply for a spot in the **[**90-day Marketing Strategy Lab**](https://info.whitespacemarketinggroup.com/marketing-strategy-worksession)** for Small Business** [![Book A Strategy Session ](https://no-cache.hubspot.com/cta/default/176305/f5c55013-dbfe-47da-a640-c4c563e596ff.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/f5c55013-dbfe-47da-a640-c4c563e596ff) Topics: ["marketing spending"](https://blog.whitespacemarketinggroup.com/topic/marketing-spending), [strategy](https://blog.whitespacemarketinggroup.com/topic/strategy), [marketing](https://blog.whitespacemarketinggroup.com/topic/marketing) About The Author ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) [ Ilene Rosenthal, CEO ](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) Ilene Rosenthal is the CEO of White Space Marketing Group, fulfilling her aspiration to bring hybrid marketing expertise to the mid-market. 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