The idea had a zero-percent chance of more revenue for us. But I had to push forward and find an inside advocate who'd do the right thing.
At the end of a very long week, I wrote an impassioned note to a client about an important step they need to take to realize growth. I've been talking about a way to plug up the holes I saw in their sales process for three years!
I've been a quiet - but broken - record, searching for a client partner who'd really listen to this opportunity and be open to it. But no one had the time or courage. And finally…finally I found him. And, he said, “Yes, let’s do this!” I almost fell off my chair.
If you know me, you know I’m not one to give up easily. I was relentless. I believe in this solution. It connects with the company's goals and mission. It has a straight line to sorely needed revenue for them. My note even declared they'd be "insane" not to consider it.
When you’re truly invested and believe in you client’s success, advocating for them comes naturally.
Later that night, I mulled over my nervy approach. Did I overstep my boundaries? Was I inappropriately adamant? Is it any of my business? Why risk the relationship if it doesn't mean more revenue for us?
The client's response solidifies what I’ve always believed: If your customers come first, if they trust you, if you speak up and make your case, if you pick the right person with vision and ambition, you will be heard and good things will happen.
Otherwise, why even get up in the morning?
It’s more than just business for us.
There are a lot of marketing agencies that do what we do. But the truth is, it’s more than just business for us. It’s about the emotional connection and relationship with our clients that makes the difference.
At the end of the day, when you’re truly invested and believe in you client’s success, advocating for them comes naturally…even if you have to search for the relentless client inside to make it happen.