When it comes to generating leads online, the devil is in the details. While it’s the quality of your product that keeps loyal customers coming back for more, it’s the small choices—both aesthetic and content-based—that turn prospects into clients.
When it comes to generating leads online, the devil is in the details. While it’s the quality of your product that keeps loyal customers coming back for more, it’s the small choices—both aesthetic and content-based—that turn prospects into clients.
In previous blogs on this topic, I’ve covered website traffic and visitor engagement. In this third and final blog in the “metrics” series, it’s time to take a look at the newest kid on the block: social media.
Whereas social media used to be somewhat of an “add-on” to other digital marketing efforts, it is now a core piece of ammo in your marketing arsenal. As we learned from a previous blog, it’s much more than cat videos.
In my previous blog on this topic, I discussed the importance of not only capturing website traffic metrics, but understanding what they truly represent and how they contribute to successful digital marketing campaigns.
Now that you know how visitors happened upon your site (and how many of them arrived), you need to ascertain what they’re doing when they get there. The amount of time spent on a site or specific page, plus any likes, shares, or comments, all add up to provide insight on visitor engagement.
This is the first blog in our “Master the Metrics of Digital Marketing” series that will discuss the importance of analyzing website traffic. In the next couple weeks, we will examine two other important metrics: visitor engagement and social media.
A chocolate soufflé isn’t perfected by using guesswork tactics. There’s an appropriate amount of sugar, chocolate, eggs, and butter that shapes an end product which rises, not falls.
These measurements, “chef metrics” one might say, are essential for soufflé success.
Over the years servicing clients large and small, we’ve come to realize that developing a marketing plan often requires a balance between competing tensions: efficiency and creativity, personal service and scale, small details and big ideas. When it comes to putting a plan to paper, often the budget governs all, and the balance is off-kilter.
In my previous blog on using lead scoring to break down the sales/marketing disconnect, I discussed the conundrum of what truly constitutes a “quality lead.” This chasm has plagued sales and marketing teams for decades.
Cold calling and other outbound marketing techniques are solid marketing strategies, but they can’t stand alone. Combining inbound efforts with outbound conversations and lead follow-up is the most effective way to grow your business. The tricky part is generating a sufficient volume of quality leads.
But, even more problematic is understanding what truly constitutes a “quality lead” — a conceptual dichotomy that increasingly prevails between marketing and sales teams.
As a small business owner, the outlook for the coming year can be all about products, services, customers, and revenue. So much rests on your internal team, the relationships you build with your employees and contractors, and the trust you cultivate with your customers and clients. Looking ahead is as much about relationships as it is about our P&L.
As the year draws to a close, I can’t help but reflect on how much I’ve learned from our smart client-partners during 2017. Our customers have asked us to help craft ambitious marketing strategies and delivery tactics for 2018 and, to be honest, it hasn’t always been easy. Deadlines are horrendous, and often planning and strategy take a back seat to unanticipated business needs. And then there’s the series of huge deliverables due in early January…
There is almost an endless number of anagrams to reflect how we feel or communicate in an acronym (and the emojis to accompany).
