--- title: White Space Marketing Group | SMB Marketing Consultants | Westchester NY | email marketing (3) description: email marketing | B2B Marketing Strategy for Small and Mid-Sized Companies (3) --- [![White Space Marketing Group](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/ws-logo-header.png?width=253&height=80&name=ws-logo-header.png "White Space Marketing Group")](https://www.whitespacemarketinggroup.com/) ![blogbanner](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/blogbanner.png?width=1500&name=blogbanner.png "blogbanner") # [Gray Matter at White Space](https://blog.whitespacemarketinggroup.com) ## [B2B Marketing Strategy for Small and Mid-Sized Companies](https://blog.whitespacemarketinggroup.com) ### [Is Your Brand Strong Enough To Run The Show?](https://blog.whitespacemarketinggroup.com/is-your-brand-strong-enough-to-run-the-show) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Oct 21, 2019 - [Tweet](https://twitter.com/share) [![Is Your Brand Strong Enough To Run The Show? - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/microphone-empty-stage.jpg) ](https://blog.whitespacemarketinggroup.com/is-your-brand-strong-enough-to-run-the-show) In my digital world, it’s a relief to hear someone talk about the brand; the essential idea that brings people to the door wanting more. Sound too fluffy for you? It shouldn’t. [Read More](https://blog.whitespacemarketinggroup.com/is-your-brand-strong-enough-to-run-the-show) Topics: [ email marketing](https://blog.whitespacemarketinggroup.com/topic/email-marketing), [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) ### [Blast From My Past: When The Google Gods Find You--And Remind You](https://blog.whitespacemarketinggroup.com/blast-from-my-past-when-the-google-gods-find-you-and-remind-you) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Oct 16, 2019 - [Tweet](https://twitter.com/share) [![Blast From My Past: When The Google Gods Find You--And Remind You - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/google-485611_1280.jpg) ](https://blog.whitespacemarketinggroup.com/blast-from-my-past-when-the-google-gods-find-you-and-remind-you) A recent referral found an old [New York Times article](https://www.nytimes.com/1999/08/25/nyregion/madison-avenue-creates-stark-ad-about-battering.html?searchResultPosition=1) that featured work we did on a city-wide domestic violence awareness campaign at Y&R. Guess what I was talking about, even way back then? Yep. Strategy and customer insights. At least I’m consistent! [Read More](https://blog.whitespacemarketinggroup.com/blast-from-my-past-when-the-google-gods-find-you-and-remind-you) Topics: [ email marketing](https://blog.whitespacemarketinggroup.com/topic/email-marketing), [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) ### [Does The StoryBrand Framework Work For Larger Companies?](https://blog.whitespacemarketinggroup.com/does-the-storybrand-framework-work-for-larger-companies) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Oct 14, 2019 - [Tweet](https://twitter.com/share) [![Does The StoryBrand Framework Work For Larger Companies? - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/glasses-1246611_1280.jpg) ](https://blog.whitespacemarketinggroup.com/does-the-storybrand-framework-work-for-larger-companies) The underlying thread of the StoryBrand framework is to "clarify your message" and create content that compels your audience to take action--instead of wasting time and money on unclear messaging that falls flat. Seems like a universal goal for all sizes and types of companies, yet I’ve heard from many that StoryBrand is just appropriate for *small* companies. [Read More](https://blog.whitespacemarketinggroup.com/does-the-storybrand-framework-work-for-larger-companies) Topics: [ email marketing](https://blog.whitespacemarketinggroup.com/topic/email-marketing), [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) ### [Don’t Arm Wrestle For 2020 Budget](https://blog.whitespacemarketinggroup.com/dont-arm-wrestle-for-2020-budget) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Oct 9, 2019 - [Tweet](https://twitter.com/share) [![Don’t Arm Wrestle For 2020 Budget - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/arm-wrestling-567950-1280.jpg) ](https://blog.whitespacemarketinggroup.com/dont-arm-wrestle-for-2020-budget) We made it... Q4. Next-year planning is ramping up and 2020 budget discussions will soon take place (if there aren't already rumblings). To avoid getting trapped in a situation where you're constantly having to arm wrestle for a fair share of marketing allocations, you can test some interim ideas now to support your future recommendations. [Read More](https://blog.whitespacemarketinggroup.com/dont-arm-wrestle-for-2020-budget) Topics: [ email marketing](https://blog.whitespacemarketinggroup.com/topic/email-marketing), [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) ### [Perfecting CX: I’ll Scratch Your Back (And You Don’t Have To Scratch Mine)](https://blog.whitespacemarketinggroup.com/perfecting-cx-ill-scratch-your-back-and-you-dont-have-to-scratch-mine) ![Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Sylvia_116-181099-edited.jpg) by [ Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/author/sylvia-anderson-b2c-b2b-writer) on Oct 8, 2019 - [Tweet](https://twitter.com/share) [![Perfecting CX: I’ll Scratch Your Back (And You Don’t Have To Scratch Mine) - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/iStock-1061166518.jpg) ](https://blog.whitespacemarketinggroup.com/perfecting-cx-ill-scratch-your-back-and-you-dont-have-to-scratch-mine) In my [blog last week](https://www.whitespacemarketinggroup.com/blog/billionaire-shmillionaire-brand-integrity-matters-no-matter-the-size-of-your-company), I referenced that I believe I’m becoming a “real, human marketer.” What I meant by that is that I’ve started to look at everything from a marketing, branding, customer journey, and customer experience perspective. I would not go so far as to say “the student has become the master” (I still have a lot to learn), but it’s actually quite fascinating to observe the world in this new(ish) light. One thing I’ve observed is that brands who “do it right” share this defining characteristic: They really [take care of their customers](https://www.forbes.com/sites/shephyken/2018/07/15/customer-experience-is-the-new-brand/#478247817f52). [Read More](https://blog.whitespacemarketinggroup.com/perfecting-cx-ill-scratch-your-back-and-you-dont-have-to-scratch-mine) Topics: [ email marketing](https://blog.whitespacemarketinggroup.com/topic/email-marketing), [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) ### [Fast & Cheap vs. Fast & Fab: How Do You Decide?](https://blog.whitespacemarketinggroup.com/fast-cheap-vs.-fast-fab-how-do-you-decide) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Sep 25, 2019 - [Tweet](https://twitter.com/share) [![Fast & Cheap vs. Fast & Fab: How Do You Decide? - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/arrows-1834859-1280.jpg) ](https://blog.whitespacemarketinggroup.com/fast-cheap-vs.-fast-fab-how-do-you-decide) No whining. You know it’s true. Sometimes fast and cheap is just what you need. Sometimes only fabulous and fast will do; cost is no matter.   How to decide? [Read More](https://blog.whitespacemarketinggroup.com/fast-cheap-vs.-fast-fab-how-do-you-decide) Topics: [ email marketing](https://blog.whitespacemarketinggroup.com/topic/email-marketing) ### [What's Your Number? Why Some Email Metrics Have More Validity Than Others](https://blog.whitespacemarketinggroup.com/whats-your-number-why-some-email-metrics-have-more-validity-than-others) ![Jeannette Castañeda](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Jeannette%20Castaneda.jpg) by [ Jeannette Castañeda](https://blog.whitespacemarketinggroup.com/author/jeannette-castañeda) on Sep 24, 2019 - [Tweet](https://twitter.com/share) [![What's Your Number? Why Some Email Metrics Have More Validity Than Others - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/blog-2019-01-16.png) ](https://blog.whitespacemarketinggroup.com/whats-your-number-why-some-email-metrics-have-more-validity-than-others) My childhood memories include a myriad of wisdom from my parents. My mom delivered these nuggets through *dichos y refranes*, the popular sayings and proverbs she learned as a child. My father imparted wisdom more directly, in plain Spanish, without much flourish. One of my favorites came to mind recently: [Read More](https://blog.whitespacemarketinggroup.com/whats-your-number-why-some-email-metrics-have-more-validity-than-others) Topics: [ email marketing](https://blog.whitespacemarketinggroup.com/topic/email-marketing) ### [Prioritization And Project Management: Building A Solution-Focused Environment](https://blog.whitespacemarketinggroup.com/prioritization-and-project-management-building-a-solution-focused-environment) ![Annette McMichael](https://app.hubspot.com/settings/avatar/9cf5e1ada462fac44a0cfb70d7f7f558) by [ Annette McMichael](https://blog.whitespacemarketinggroup.com/author/annette-mcmichael) on Apr 25, 2019 - [Tweet](https://twitter.com/share) [![Prioritization And Project Management: Building A Solution-Focused Environment - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/iStock-980272768.jpg) ](https://blog.whitespacemarketinggroup.com/prioritization-and-project-management-building-a-solution-focused-environment) In [last week's blog](https://blog.whitespacemarketinggroup.com/employing-a-prioritization-strategy-that-produces-results), my colleague, Bari, explained her time-tested (and mom-approved) approach to prioritization, which focuses on a perceived short-term, mid-term, and long-term view of tasks, actions, and goals. It's a helpful strategy for both the big picture of things and the everyday minutiae. If you’re someone who needs a more concrete prioritization methodology, there’s a fairly simple step-by-step process that can help you identify, rank, and assign importance. While dollar signs often dictate prioritization, this formulaic approach takes a combination of factors into consideration. You might find that cost isn’t the be-all end-all. So, how do you set your priorities when they’re too close to call? [Read More](https://blog.whitespacemarketinggroup.com/prioritization-and-project-management-building-a-solution-focused-environment) Topics: [ email marketing](https://blog.whitespacemarketinggroup.com/topic/email-marketing), [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) ### [The Wrong Way To Email](https://blog.whitespacemarketinggroup.com/the-wrong-way-to-email) ![Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Sylvia_116-181099-edited.jpg) by [ Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/author/sylvia-anderson-b2c-b2b-writer) on Apr 22, 2019 - [Tweet](https://twitter.com/share) [![The Wrong Way To Email - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/blog-01.09.2019-91707638.jpg) ](https://blog.whitespacemarketinggroup.com/the-wrong-way-to-email) I do a lot of research when writing content for clients. Recently, I ran across a link that seemed it would be largely supportive of one of my blog assignments. It was a gated article, which is fine—I don’t mind [filling out a form](https://blog.whitespacemarketinggroup.com/blog/generate-more-leads-online-the-dos-and-donts). [Read More](https://blog.whitespacemarketinggroup.com/the-wrong-way-to-email) Topics: [ email marketing](https://blog.whitespacemarketinggroup.com/topic/email-marketing) ### [Billionaire, Shmillionaire: Brand Integrity Matters, No Matter The Size Of Your Company](https://blog.whitespacemarketinggroup.com/billionaire-shmillionaire-brand-integrity-matters-no-matter-the-size-of-your-company) ![Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/hubfs/WSMG%20site%20Graphics%20and%20Photos/Team/Sylvia_116-181099-edited.jpg) by [ Sylvia Anderson, B2C/B2B Writer](https://blog.whitespacemarketinggroup.com/author/sylvia-anderson-b2c-b2b-writer) on Apr 18, 2019 - [Tweet](https://twitter.com/share) [![Billionaire, Shmillionaire: Brand Integrity Matters, No Matter The Size Of Your Company - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/iStock-925960984.jpg) ](https://blog.whitespacemarketinggroup.com/billionaire-shmillionaire-brand-integrity-matters-no-matter-the-size-of-your-company) Last week’s biz buzz included a debate on whether or not Kylie Jenner is truly the youngest “self-made” billionaire. As part of the Kardashian empire, commentators on either side questioned whether Kylie’s fame and fortune prior to starting her makeup line excludes her from the self-made designation. Skeptics would say she had plenty of support and thus doesn’t deserve the title. Supporters would say she used her own money to start the company and the success that followed was very much in her control. [Read More](https://blog.whitespacemarketinggroup.com/billionaire-shmillionaire-brand-integrity-matters-no-matter-the-size-of-your-company) Topics: [ email marketing](https://blog.whitespacemarketinggroup.com/topic/email-marketing) [Previous](https://blog.whitespacemarketinggroup.com/topic/email-marketing/page/2) [All posts](https://blog.whitespacemarketinggroup.com/all) [Next](https://blog.whitespacemarketinggroup.com/topic/email-marketing/page/4) [![watch the WEBINAR: how to AVOID random acts of marketing ](https://no-cache.hubspot.com/cta/default/176305/c5f63d26-b091-48d9-822b-8e8904eecef0.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/c5f63d26-b091-48d9-822b-8e8904eecef0) Search this site on Google Search Google ## We're glad you're here. We write about our marketing passions: building digital brands, digging deep for customer insights, tracking marketing effectiveness and ROI for better results. Ask a question, comment ... or get in touch! ### Subscribe! ### Most Read ### Posts by Topic - [marketing strategy (163)](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy) - [strategy (92)](https://blog.whitespacemarketinggroup.com/topic/strategy) - [marketing (91)](https://blog.whitespacemarketinggroup.com/topic/marketing) - [business strategy (72)](https://blog.whitespacemarketinggroup.com/topic/business-strategy) - [B2B (69)](https://blog.whitespacemarketinggroup.com/topic/b2b) - [B2B marketing (69)](https://blog.whitespacemarketinggroup.com/topic/b2b-marketing) - [CEOs (69)](https://blog.whitespacemarketinggroup.com/topic/ceos) - [Founders (69)](https://blog.whitespacemarketinggroup.com/topic/founders) - [small business (69)](https://blog.whitespacemarketinggroup.com/topic/small-business) - [email marketing (38)](https://blog.whitespacemarketinggroup.com/topic/email-marketing) - [content marketing (29)](https://blog.whitespacemarketinggroup.com/topic/content-marketing) - ["marketing spending" (13)](https://blog.whitespacemarketinggroup.com/topic/marketing-spending) - [sales strategy (13)](https://blog.whitespacemarketinggroup.com/topic/sales-strategy) - [inbound marketing (12)](https://blog.whitespacemarketinggroup.com/topic/inbound-marketing) - [social media (8)](https://blog.whitespacemarketinggroup.com/topic/social-media) - [lead generation (6)](https://blog.whitespacemarketinggroup.com/topic/lead-generation) - [marketing ROI (5)](https://blog.whitespacemarketinggroup.com/topic/marketing-roi) - [inbound sales (4)](https://blog.whitespacemarketinggroup.com/topic/inbound-sales) - [Distributed Agency (3)](https://blog.whitespacemarketinggroup.com/topic/distributed-agency) - [channel strategy (3)](https://blog.whitespacemarketinggroup.com/topic/channel-strategy) - [marketing metrics and ROI (3)](https://blog.whitespacemarketinggroup.com/topic/marketing-metrics-and-roi) - [mid market and SMB marketing (3)](https://blog.whitespacemarketinggroup.com/topic/mid-market-and-smb-marketing) - ["podcasts" (2)](https://blog.whitespacemarketinggroup.com/topic/podcasts) - [customer loyalty (2)](https://blog.whitespacemarketinggroup.com/topic/customer-loyalty) - [ecomm (2)](https://blog.whitespacemarketinggroup.com/topic/ecomm) - [marketing for professional services (2)](https://blog.whitespacemarketinggroup.com/topic/marketing-for-professional-services) - [retail (2)](https://blog.whitespacemarketinggroup.com/topic/retail) - [web design and development (2)](https://blog.whitespacemarketinggroup.com/topic/web-design-and-development) - [Branding (1)](https://blog.whitespacemarketinggroup.com/topic/branding) - [consumer insights (1)](https://blog.whitespacemarketinggroup.com/topic/consumer-insights) - [marketing investment (1)](https://blog.whitespacemarketinggroup.com/topic/marketing-investment) - [retention (1)](https://blog.whitespacemarketinggroup.com/topic/retention) [Expand all](https://blog.whitespacemarketinggroup.com/topic/email-marketing/page/3#) [![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png) ](https://www.facebook.com/whitespacemarketing/) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png) ](https://www.linkedin.com/in/ilenerosenthalwhitespace/) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png) ](https://twitter.com/WhiteSpaceMarke) **  White Space Marketing Group** 119 Pondfield Road Box # 38 Bronxville, NY 10708   914.292.0303 ![HubSpot Certified Partner](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/Academy_Badge_certifiedpartner.png?width=150&name=Academy_Badge_certifiedpartner.png) ![Certified WBENC Business](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/WBENC-White.png?width=112&name=WBENC-White.png)   ![Certified Storybrand Guide](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/Web-StoryBrand-logo.png?width=74&height=77&name=Web-StoryBrand-logo.png) Copyright © 2022 White Space Marketing Group. Featured logos are trademarks of their respective owners. Third-party trademarks, logos, and trade names appearing on the site are the property of their respective owners.