Repetition is the most underutilized asset a brand can have. As a business owner, I’ve had to remind myself of this truth from time to time… to be honest, we all get a bit tired of hearing our own voice.
I know it’s hard to believe that repetition is your friend. It feels lazy. It’s hard to admit—despite data from your open rates—that not everyone is reading all your hard-won content. And, as the creator of this content, you may be just plain sick and tired of saying the same thing over and over and over…
But, as long as you’ve clearly determined what matters to your audience, repetition done right can reinforce your value, your brand voice, your solution.
The question is, then, how can we create diversity in our messaging without being downright annoying. How can a single messaging platform continue to engage and inspire, even if someone’s seen it once, twice, three times?