--- title: White Space Marketing Group | SMB Marketing Consultants | Westchester NY | CEOs (3) description: CEOs | B2B Marketing Strategy for Small and Mid-Sized Companies (3) --- [![White Space Marketing Group](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/ws-logo-header.png?width=253&height=80&name=ws-logo-header.png "White Space Marketing Group")](https://www.whitespacemarketinggroup.com/) ![blogbanner](https://blog.whitespacemarketinggroup.com/hs-fs/hubfs/blogbanner.png?width=1500&name=blogbanner.png "blogbanner") # [Gray Matter at White Space](https://blog.whitespacemarketinggroup.com) ## [B2B Marketing Strategy for Small and Mid-Sized Companies](https://blog.whitespacemarketinggroup.com) ### [Checklist: Getting a Marketing Strategy in Place](https://blog.whitespacemarketinggroup.com/checklist-getting-a-marketing-strategy-in-place) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Aug 25, 2022 - [Tweet](https://twitter.com/share) [![Checklist: Getting a Marketing Strategy in Place - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/checklist-g4ec9aa3b1_1280.jpg) ](https://blog.whitespacemarketinggroup.com/checklist-getting-a-marketing-strategy-in-place) Answering a question with a question may be annoying, that’s how the best advisors add value. It's certainly how marketing professionals define exactly what’s needed to get a [marketing strategy](https://blog.whitespacemarketinggroup.com/failure-to-launch-why-do-marketing-strategies-fall-short) in place. Recently, I wrestled with a question around the skills of one of our outsourced providers. I have to say, I was stumped. I know they’re experts in their field. They stay on top of those surprise changes in [Google’s algorithm](https://www.searchenginejournal.com/google-may-core-update-impact/456886/), they have insights from other industries, and they keep me honest when I come up with an outside-the-box idea. But, here’s what they aren’t positioned to do: ask unexpected questions. I do that. It’s super annoying to my favorite partners, but they know that’s where the fun starts. (They’ve even confessed to using my probes as part of their own internal checklists, which makes me super happy…) [Read More](https://blog.whitespacemarketinggroup.com/checklist-getting-a-marketing-strategy-in-place) Topics: [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy), [ strategy](https://blog.whitespacemarketinggroup.com/topic/strategy), [ marketing](https://blog.whitespacemarketinggroup.com/topic/marketing), [ business strategy](https://blog.whitespacemarketinggroup.com/topic/business-strategy), [ CEOs](https://blog.whitespacemarketinggroup.com/topic/ceos), [ B2B marketing](https://blog.whitespacemarketinggroup.com/topic/b2b-marketing), [ Founders](https://blog.whitespacemarketinggroup.com/topic/founders), [ B2B](https://blog.whitespacemarketinggroup.com/topic/b2b), [ small business](https://blog.whitespacemarketinggroup.com/topic/small-business) ### [How to Bring More Marketing Value to Your LinkedIn Company Page](https://blog.whitespacemarketinggroup.com/how-to-bring-more-marketing-value-to-your-linkedin-company-page) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Aug 18, 2022 - [Tweet](https://twitter.com/share) [![How to Bring More Marketing Value to Your LinkedIn Company Page - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/linkedin-g4a4ed815d_1280.png) ](https://blog.whitespacemarketinggroup.com/how-to-bring-more-marketing-value-to-your-linkedin-company-page) LinkedIn is a trusted business and networking web. As of January 2022, LinkedIn had 722 million users. Based on [survey data](https://blog.hootsuite.com/linkedin-for-business/), 25% of all American adults use LinkedIn, and 22% of those use it every single day. What a great opportunity! Many companies kick off an aggressive LinkedIn program by posting on their Company Page. There’s nothing wrong with that. But… it’s not enough to get the engagement and awareness you *expect* from LinkedIn. Experience shows the following to be generally true for most small and mid-market businesses. ### **The “Can Do”** A LinkedIn company page: - Serves as fodder for search engines when someone searches for your company on the Web, capitalizing on LinkedIn’s powerful platform. - Provides more detail on a personal connection to help someone decide to connect with you individually on LinkedIn. [Read More](https://blog.whitespacemarketinggroup.com/how-to-bring-more-marketing-value-to-your-linkedin-company-page) Topics: [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy), [ strategy](https://blog.whitespacemarketinggroup.com/topic/strategy), [ marketing](https://blog.whitespacemarketinggroup.com/topic/marketing), [ business strategy](https://blog.whitespacemarketinggroup.com/topic/business-strategy), [ CEOs](https://blog.whitespacemarketinggroup.com/topic/ceos), [ B2B marketing](https://blog.whitespacemarketinggroup.com/topic/b2b-marketing), [ Founders](https://blog.whitespacemarketinggroup.com/topic/founders), [ B2B](https://blog.whitespacemarketinggroup.com/topic/b2b), [ small business](https://blog.whitespacemarketinggroup.com/topic/small-business) ### [Prioritizing Marketing Strategies in Times of Crisis](https://blog.whitespacemarketinggroup.com/prioritizing-marketing-strategies-in-times-of-crisis) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Jul 28, 2022 - [Tweet](https://twitter.com/share) [![Prioritizing Marketing Strategies in Times of Crisis - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/flame-g6e4999896_1280.jpg) ](https://blog.whitespacemarketinggroup.com/prioritizing-marketing-strategies-in-times-of-crisis) “The best thing you can do is to be exceptionally good at something.” That was Warren Buffet’s [recent statement](https://www.cnbc.com/2022/05/02/this-is-warren-buffetts-simple-advice-for-periods-of-high-inflation.html) about our current state of inflation. But, for many small and mid-market business leaders, it takes a whole lot more than “one thing” to ensure their goals are met. How can you make sure you’re putting effort and resources into the activities that will produce the best results? When prioritizing marketing activities, we apply a few rules to marketing best practices. ### ***Consistency*** If you can commit to something consistently, *that* is the power of marketing. It has exponential value. So, if you need to be in more than one place, doing more than one thing, can you sustain it consistently? [Read More](https://blog.whitespacemarketinggroup.com/prioritizing-marketing-strategies-in-times-of-crisis) Topics: [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy), [ strategy](https://blog.whitespacemarketinggroup.com/topic/strategy), [ marketing](https://blog.whitespacemarketinggroup.com/topic/marketing), [ business strategy](https://blog.whitespacemarketinggroup.com/topic/business-strategy), [ CEOs](https://blog.whitespacemarketinggroup.com/topic/ceos), [ B2B marketing](https://blog.whitespacemarketinggroup.com/topic/b2b-marketing), [ Founders](https://blog.whitespacemarketinggroup.com/topic/founders), [ B2B](https://blog.whitespacemarketinggroup.com/topic/b2b), [ small business](https://blog.whitespacemarketinggroup.com/topic/small-business) ### [Aligning Business Objectives with Marketing Strategy: Easier Said than Done](https://blog.whitespacemarketinggroup.com/aligning-business-objectives-with-marketing-strategy-easier-said-than-done) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Jul 21, 2022 - [Tweet](https://twitter.com/share) [![Aligning Business Objectives with Marketing Strategy: Easier Said than Done - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/rubiks-cube-g409238506_1280.jpg) ](https://blog.whitespacemarketinggroup.com/aligning-business-objectives-with-marketing-strategy-easier-said-than-done) Marketing objectives, strategies, and tactics—oh my! This is always the first step in a discussion about marketing. On “paper,” not so confusing. In B-school, it was crystal clear. An “objective” was a quantitative metric: - Increase new customers by 5% - Grow revenue in new markets by 10% - Increase website traffic by 15% If the objective was the goal, a strategy was what needed to be accomplished to achieve it, and tactics constituted the “how.” Enter the real world. ### **What Is “Growth,” Really?** When I work with [EOS companies](https://www.eosworldwide.com/), they’ve already worked hard to define their business objectives. While there’s traction in the business growth path, often the specific role of marketing gets muddied. [Read More](https://blog.whitespacemarketinggroup.com/aligning-business-objectives-with-marketing-strategy-easier-said-than-done) Topics: [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy), [ strategy](https://blog.whitespacemarketinggroup.com/topic/strategy), [ marketing](https://blog.whitespacemarketinggroup.com/topic/marketing), [ business strategy](https://blog.whitespacemarketinggroup.com/topic/business-strategy), [ CEOs](https://blog.whitespacemarketinggroup.com/topic/ceos), [ B2B marketing](https://blog.whitespacemarketinggroup.com/topic/b2b-marketing), [ Founders](https://blog.whitespacemarketinggroup.com/topic/founders), [ B2B](https://blog.whitespacemarketinggroup.com/topic/b2b), [ small business](https://blog.whitespacemarketinggroup.com/topic/small-business) ### [Failure to Launch: Why Do Marketing Strategies Fall Short?](https://blog.whitespacemarketinggroup.com/failure-to-launch-why-do-marketing-strategies-fall-short) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Jul 14, 2022 - [Tweet](https://twitter.com/share) [![Failure to Launch: Why Do Marketing Strategies Fall Short? - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/space-g0295fe261_1280.png) ](https://blog.whitespacemarketinggroup.com/failure-to-launch-why-do-marketing-strategies-fall-short) *Failure to Launch*: It was a good movie for its time… I mean, who doesn’t love Matthew McConaughey? In business, failure to execute strategies rarely has a romcom’s nice, tidy ending. Studies on the matter reveal that [60–90% of strategic plans](https://online.hbs.edu/blog/post/why-is-strategic-planning-important) never fully launch. In respect to marketing, specifically, how can we hunt for the “right” culprit when something’s not working in our marketing program? Is it the executor/implementator? Or the strategy itself? Often, we are fighting the wrong enemy in our strategies. ### **4 Fail-Sure Factors** After reviewing several growth plans during the first half of 2022, it’s clear that often we’re creating marketing solutions that are solving the *wrong problem*. How irritating is that? [Read More](https://blog.whitespacemarketinggroup.com/failure-to-launch-why-do-marketing-strategies-fall-short) Topics: [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy), [ strategy](https://blog.whitespacemarketinggroup.com/topic/strategy), [ marketing](https://blog.whitespacemarketinggroup.com/topic/marketing), [ business strategy](https://blog.whitespacemarketinggroup.com/topic/business-strategy), [ CEOs](https://blog.whitespacemarketinggroup.com/topic/ceos), [ B2B marketing](https://blog.whitespacemarketinggroup.com/topic/b2b-marketing), [ Founders](https://blog.whitespacemarketinggroup.com/topic/founders), [ B2B](https://blog.whitespacemarketinggroup.com/topic/b2b), [ small business](https://blog.whitespacemarketinggroup.com/topic/small-business) ### [How Deep Is Your Marketing Bench?](https://blog.whitespacemarketinggroup.com/how-deep-is-your-marketing-bench) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Jun 30, 2022 - [Tweet](https://twitter.com/share) [![How Deep Is Your Marketing Bench? - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/softball-g9cb266053_1280.jpg) ](https://blog.whitespacemarketinggroup.com/how-deep-is-your-marketing-bench) One of my contractors is always talking to me in sports analogies, so I thought I’d take a stab at it myself! (But don’t worry… if you’re not a sports fanatic like she is, this is really more about marketing investment than basketball or football.) Sports teams, or rather *successful* sports teams, do a lot of things “right.” They not only have a deep bench of players, they know how to use those players in a way that produces results. Some of this rests on the coach, I guess what you could call the CEO of the team—providing guidance, making key decisions like understanding which team member needs to be cut or where there are gaps in performance that need supplementation. So, if one of your players gets injured, or your pitcher isn’t performing up to expectations, or you want to bolster your running game, you find the player(s) who can excel in those roles. [Read More](https://blog.whitespacemarketinggroup.com/how-deep-is-your-marketing-bench) Topics: [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy), [ strategy](https://blog.whitespacemarketinggroup.com/topic/strategy), [ marketing](https://blog.whitespacemarketinggroup.com/topic/marketing), [ business strategy](https://blog.whitespacemarketinggroup.com/topic/business-strategy), [ CEOs](https://blog.whitespacemarketinggroup.com/topic/ceos), [ B2B marketing](https://blog.whitespacemarketinggroup.com/topic/b2b-marketing), [ Founders](https://blog.whitespacemarketinggroup.com/topic/founders), [ B2B](https://blog.whitespacemarketinggroup.com/topic/b2b), [ small business](https://blog.whitespacemarketinggroup.com/topic/small-business) ### [How to Protect Your Business with Nimble Marketing Solutions](https://blog.whitespacemarketinggroup.com/how-to-protect-your-business-with-nimble-marketing-solutions) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on Jun 23, 2022 - [Tweet](https://twitter.com/share) [![How to Protect Your Business with Nimble Marketing Solutions - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/dance-gd1933e500_1280.jpg) ](https://blog.whitespacemarketinggroup.com/how-to-protect-your-business-with-nimble-marketing-solutions) The importance of being nimble in business growth investments activities cannot be overstated. But “nimble” often suggests cut-and-paste solutions that don’t take strategic thought or planning smarts. Not so. Nimbleness is especially essential now, as many companies face challenges of rising inflation and [an impending recession](https://blog.whitespacemarketinggroup.com/recession-marketing-spend-cut-the-fat-not-the-muscle)—not to mention the enduring supply chain delays and manufacturing issues. In marketing, I get a lot of questions about “what,” but fewer questions about “where.” Where you invest can be nearly as important as what you spend it on. Seriously. We spend hours and hours in approval processes, nuances around language, drill down on image resolution….it’s not that these things aren’t important, or that it’s ok to be lazy about the details. It’s simply that the best creative, the most insightful strategies, the most compelling value props only matter if they’re consumed where your audience lives day after day. [Read More](https://blog.whitespacemarketinggroup.com/how-to-protect-your-business-with-nimble-marketing-solutions) Topics: [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy), [ strategy](https://blog.whitespacemarketinggroup.com/topic/strategy), [ marketing](https://blog.whitespacemarketinggroup.com/topic/marketing), [ business strategy](https://blog.whitespacemarketinggroup.com/topic/business-strategy), [ CEOs](https://blog.whitespacemarketinggroup.com/topic/ceos), [ B2B marketing](https://blog.whitespacemarketinggroup.com/topic/b2b-marketing), [ Founders](https://blog.whitespacemarketinggroup.com/topic/founders), [ B2B](https://blog.whitespacemarketinggroup.com/topic/b2b), [ small business](https://blog.whitespacemarketinggroup.com/topic/small-business) ### [Marketers: Do You Speak CFO?](https://blog.whitespacemarketinggroup.com/marketers-do-you-speak-cfo) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on May 26, 2022 - [Tweet](https://twitter.com/share) [![Marketers: Do You Speak CFO? - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/finger-g3aa92abcc_1280.jpg) ](https://blog.whitespacemarketinggroup.com/marketers-do-you-speak-cfo) Oh, the pain of the [marketing budget](https://blog.whitespacemarketinggroup.com/recession-marketing-spend-cut-the-fat-not-the-muscle). You can feel it, right? When it’s time to propose your investment recommendations for the year—or revise them for the quarter—tensions start to rise. Pile on the [threat of recession](https://finance.yahoo.com/news/davos-ceos-recession-174945739.html), and marketing folks face some extra-difficult conversations with business decision-makers. If you’re a marketing leader, and you’re forced to “defend” marketing investment, how can you best approach it? Or, if you’re a CEO responsible for allocating marketing investment, can you feel confident being on the pro-marketing side? ### **What Happens When You’re Met with Resistance?** [The Drum](https://www.thedrum.com/opinion/2020/08/04/how-marketers-can-speak-cfo-survive-the-recession)[ contributor Samuel Scott](https://www.thedrum.com/opinion/2020/08/04/how-marketers-can-speak-cfo-survive-the-recession) presents an interesting take: “How marketers can ‘speak CFO’ to survive the recession.” [Read More](https://blog.whitespacemarketinggroup.com/marketers-do-you-speak-cfo) Topics: [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy), [ strategy](https://blog.whitespacemarketinggroup.com/topic/strategy), [ marketing](https://blog.whitespacemarketinggroup.com/topic/marketing), [ business strategy](https://blog.whitespacemarketinggroup.com/topic/business-strategy), [ CEOs](https://blog.whitespacemarketinggroup.com/topic/ceos), [ B2B marketing](https://blog.whitespacemarketinggroup.com/topic/b2b-marketing), [ Founders](https://blog.whitespacemarketinggroup.com/topic/founders), [ B2B](https://blog.whitespacemarketinggroup.com/topic/b2b), [ small business](https://blog.whitespacemarketinggroup.com/topic/small-business) ### [When Is It Time to Break Up with Your Marketing?](https://blog.whitespacemarketinggroup.com/when-is-it-time-to-break-up-with-your-marketing) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on May 12, 2022 - [Tweet](https://twitter.com/share) [![When Is It Time to Break Up with Your Marketing? - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/ex-gd4918ea89_1280.jpg) ](https://blog.whitespacemarketinggroup.com/when-is-it-time-to-break-up-with-your-marketing) I’ve written previously about why [marketing, like relationships, takes time](https://blog.whitespacemarketinggroup.com/what-to-do-when-marketing-seems-more-give-give-than-give-take). But, is there a point when it’s time to “break up” with your marketing? In dating (or marriage), either he’s right for you or he’s not. In marketing, that decision isn’t so binary. There’s a lot to consider as you evaluate the quality of your marketing investment. ### **Let’s Avoid the Blame Game** We all take our own “weaknesses” into relationships. She loads the dishwasher wrong and would rather watch football on a Sunday than go to brunch. He is super-particular about bedroom temperature regardless of the season. Can these disconnects be solved by just one-half of the relationship? Sometimes, the other partner has to step up and uncover a possible solution. [Read More](https://blog.whitespacemarketinggroup.com/when-is-it-time-to-break-up-with-your-marketing) Topics: [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy), [ strategy](https://blog.whitespacemarketinggroup.com/topic/strategy), [ marketing](https://blog.whitespacemarketinggroup.com/topic/marketing), [ business strategy](https://blog.whitespacemarketinggroup.com/topic/business-strategy), [ CEOs](https://blog.whitespacemarketinggroup.com/topic/ceos), [ B2B marketing](https://blog.whitespacemarketinggroup.com/topic/b2b-marketing), [ Founders](https://blog.whitespacemarketinggroup.com/topic/founders), [ B2B](https://blog.whitespacemarketinggroup.com/topic/b2b), [ small business](https://blog.whitespacemarketinggroup.com/topic/small-business) ### [Recession Marketing Spend: Cut the Fat, Not the Muscle](https://blog.whitespacemarketinggroup.com/recession-marketing-spend-cut-the-fat-not-the-muscle) ![Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/hubfs/IHR%20BioPIc%20643x703.jpg) by [ Ilene Rosenthal, CEO](https://blog.whitespacemarketinggroup.com/author/ilene-rosenthal-ceo) on May 5, 2022 - [Tweet](https://twitter.com/share) [![Recession Marketing Spend: Cut the Fat, Not the Muscle - Featured Image](https://blog.whitespacemarketinggroup.com/hubfs/Blog_images/desktop-g8bb2fafa1_1280.jpg) ](https://blog.whitespacemarketinggroup.com/recession-marketing-spend-cut-the-fat-not-the-muscle) The question is no longer “if” the recession is coming, but when (and how long will it last). At least that’s the temperature check [coming from experts](https://www.cnn.com/2022/04/12/economy/recession-inflation-economy/index.html) like Bank of America chief investment strategist Michael Hartnett: *“Inflation shock” worsening, “rate shock” just beginning, “recession shock” coming.* It’s not surprising that many CEOs and CFOs are considering budget cuts—if they haven’t made them already. Per usual in an economic downturn, marketing gets the short end of the stick. ### **Beware Random Slashing of Marketing** Budgeting has *always* been a primary sticking point when it comes to marketing. With the looming recession, [decisions around marketing investment](https://blog.marketo.com/2008/06/7-strategies-fo.html) are going to need to be even more convincing. Yet, those conversations need to take the long view on spending and profitability. If you must make marketing budget cuts, there’s a way to do it that cuts the fat—not the muscle. [Read More](https://blog.whitespacemarketinggroup.com/recession-marketing-spend-cut-the-fat-not-the-muscle) Topics: [ marketing strategy](https://blog.whitespacemarketinggroup.com/topic/marketing-strategy), [ strategy](https://blog.whitespacemarketinggroup.com/topic/strategy), [ marketing](https://blog.whitespacemarketinggroup.com/topic/marketing), [ business strategy](https://blog.whitespacemarketinggroup.com/topic/business-strategy), [ CEOs](https://blog.whitespacemarketinggroup.com/topic/ceos), [ B2B marketing](https://blog.whitespacemarketinggroup.com/topic/b2b-marketing), [ Founders](https://blog.whitespacemarketinggroup.com/topic/founders), [ B2B](https://blog.whitespacemarketinggroup.com/topic/b2b), [ small business](https://blog.whitespacemarketinggroup.com/topic/small-business) [Previous](https://blog.whitespacemarketinggroup.com/topic/ceos/page/2) [All posts](https://blog.whitespacemarketinggroup.com/all) [Next](https://blog.whitespacemarketinggroup.com/topic/ceos/page/4) [![watch the WEBINAR: how to AVOID random acts of marketing ](https://no-cache.hubspot.com/cta/default/176305/c5f63d26-b091-48d9-822b-8e8904eecef0.png)](https://cta-redirect.hubspot.com/cta/redirect/176305/c5f63d26-b091-48d9-822b-8e8904eecef0) Search this site on Google Search Google ## We're glad you're here. 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