Be More Like theSkimm: 4 Steps To A Winning Newsletter

Sylvia Anderson, B2C/B2B Writer

In one of my other career lives, I was responsible for helping to curate the company’s monthly newsletter. Not an e-newsletter, but a hard-copy piece of paper that went into customer’s billing statements—an indication of how long I’ve been in the game.

One of my tasks was to proofread each version per market. If a mistake weaseled its way through, there wasn’t much that could be done retroactively. E-newsletters have eased that worry considerably. How many times have you received an “oops” email in your inbox?

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Topics: content marketing

How These 5 Emotions Play Into Marketing Success

Ilene Rosenthal, CEO

There is almost an endless number of anagrams to reflect how we feel or communicate in an acronym (and the emojis to accompany).

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Topics: content marketing

Targeted Content: A Better Way to Spend Biz Dev Dollars

Ilene Rosenthal, CEO

My beloved New York Times left me bereft recently. I peeled away all the sections, looking for the meaty magazine and there it was, bigger and juicier than usual!

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Topics: inbound marketing, marketing for professional services, content marketing

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